1. Not Just Karaoke Roger Dahle Nicholas Arment Hanif Boykin
Elizabeth Valles

2. Original BMC and Tested Value Proposition
What were our value proposition hypotheses?
1. Easy Accessibility
2. Convenience for both Talent Coaches & Artists
3. Cost Reduction

3. Low Fidelity Minimum Viable Product

4. Low Fidelity Minimum Viable Product

5. Customer Development Summary
MVP and How We Tested It
Customer Development:
What did potential customers think about our value proposition hypotheses?
 50+ customers interviewed

6. Survey Monkey Survey Link: Surveymonkey.com/s/FB7BF5X

7. Key Insights – Customer Development & BMC Changes
Majority customers showed interested in the product
Would like to use such an app to help create additional exposer
Many interviewed felt creating a fun competitive atmosphere would add value ( Change to BMC)