1. IDD Step 2
Alex Pawlikowski

2. Competitor Analysis
1. Yummly

3. Competitor Analysis
2. Taste Mate

4. Competitor Analysis
3. Cookbook Recipes

5. Competitor Analysis Common Features Unique Features Common Styles
Search recipes
Featured items
Menu/categories
Unique Features
Shopping list(Yummly)
“About us” page(Taste Mate)
Voice command (Cookbook Recipes)
Common Styles
Name along top bar (2/3)
Menu in upper-left corner
Photos of food (featured items)
Unique Styles
Magnifying glass as “search” symbol (Yummly)
Simple layout (Taste Mate)
Themed categories (Cookbook Recipes)

6. Audience People learning to cook People wanting to try a new recipe
People wanting to share their recipes with others

7. Audience Characteristics Male or female
Living alone or with friends/relatives
Inexperienced in culinary techniques
Mostly aged 18-25
During or after secondary education

8. Audience Audience Goals Search for recipes
Find ingredient list and preparation instructions
Refer to app while preparing food item(s)
Save select recipes in “favorites”
Submit own recipes to app database

9. Audience Audience Tasks Search for recipes
Find and select desired recipe
Find ingredient list and preparation instructions
Refer to app while preparing food item(s)
Navigate through direction steps as needed
Save select recipes in “favorites”
Select item and add to folder
Submit own recipes to app database
Write ingredient list and directions, submit to app

10. Audience
Audience Language
Simple
Easy-to-understand

11. App Main Goals App Goals & Tasks Educate new and inexperienced cooks
Provide recipe storage and organization for both inexperienced and experienced cooks
Allow for discovery of new preparation methods for users regardless of skill level

12. App Content Categories
Home
Search
Search results
Recipe
Ingredients & Directions
Saved recipes
Recipe
Ingredients
Directions
Submit recipe
Enter Ingredients
Enter Directions & Submit
Confirmation