2. New brand
We have created a new brand that we hope young people will love
Its bold and stands out, with a little added glamour of a spotlight!

3. How it should be used
We want you to use on all materials and platforms where your are talking about the programme
We want all young people on the programme to know they are on a vInpsired programme

4. Comms protocol We are working on the comms protocol for the programme
This will ensure we build a strong and recognisable brand
It will give clear guidance on how use the brand, talk about the programme and how we best share its successes with the wider public

5. The Logo
The vInspired Talent brand identity uses a bold font device coupled with a spotlight graphic to motivate and inspire.
This is the initial draft and further development may incorporate a strapline is seen as necessary

6. Flexibility The logo can be used on a solid background
On a white background
Has a black and white option

7. The don’ts….. Don’t change the colour Don’t tilt
Don’t remove the vInspired
Don’t water down the when using a background

8. Its important to make sure the logo has enough space around it and it gets the attention it deserves.

9. Font

10. On your website

11. Web banner

12. Promotion External promotion for recruitment
Internal promotion within your organisation
Example pull up banner
Space for your logo

13. Letterhead/PR template

14. Social Networks Works well on social networks
Twitter icon to follow…..

15. On clothing

16. What materials do you think would be useful for the volunteers?

17. We want to hear about the great stories
2 stories each
We want to show the impact of the programme
We will interview and write up case studies for each

18. A great case study
Has experienced a real transformation in their life as a result of the programme
Is willing to talk about the personal challenges
Is positive the programme and enthusiastic about telling people how it has made a difference to their life

19. Great case study cont…
Can talk openly about life experiences Is reliable and easy to get hold of – often at short notice
Is articulate and confident speaking to strangers without the presence of a youth/key worker
Is now in a positive situation as a result of the project

20. What’s involved
Be interviewed by a vInspired member of staff provide a photograph
Sign a disclaimer to agree for us to use their story to promote volunteering and vInspired
Agree for us to contact the press to arrange interviews with them
Be interviewed for a video about the programme
Agree to be contacted if we are offered interview opportunities with press
Attend and speak at events
This could be interviews with print journalists, or live or pre-recorded interviews on radio or TV (sometimes at short notice)

21. Questions?