1. Google Analytics Data for “Going Out There” website
Natalie Polack
17th March 2015

2. Definition of Terms
“Users” - number of people who have viewed the site
“Sessions” – this number is higher as it includes people viewing the site 2 or more times
“Pages / session” and “Average session duration” are good indicators of whether people are interacting with the site

3. YEAR 1: Data for 8th March 2013 to 8th March 2014

4. YEAR 2: Data for 8th March 2014 to 8th March 2015

5. YEAR 1: Users Flow 8th March 2013 to 8th March 2014

6. YEAR 2: Users Flow 8th March 2014 to 8th March 2015

7. YEAR 1: Top 10 pages 8th March 2013 to 8th March 2014

8. YEAR 2: Top 10 pages 8th March 2014 to 8th March 2015

9. Conclusions Number of users is consistent, year on year
2027 (Year 1) and 2028 (Year 2)
On 1st April 2014 there were 2,055 local authority primary schools, 363 local authority secondary schools and 142 local authority special schools
Suggests, not all schools have looked at the Going Out There site?
Does this correlate with % of LA’s adopting or adapting GOT?
Number of new visitors is increasing
67% (Year 1) and 76% (Year2)
Same pages of the site have been the most popular, year on year
Home, Toolkits, Contents, Visit Type and Download
Users are spending most time on the Toolkits and Download the Document pages
Up to 3 – 4 minutes per page which suggests users are downloading and toolkit items and the whole document for future use off-line