2. It’s Monday… . . .

3. Dinner Accomplished
Monday
Tuesday
Wednesday
Thursday
Friday

4. Eva’s Edibles Eva cooks it You heat it up Enjoy!
Consult, customize, and cook
You heat it up
15 mins in the oven, that’s it!
Enjoy!
‘Nuff said…

5. Cooking 5 dinners for a client Monthly Break Even Units
Business Model
Value Added
Time saved
Money saved
Customized, gourmet meals 5 nights a week!
Definition of One Unit
Cooking 5 dinners for a client
Economics of One Unit
Selling Price
$325.00
Cost of materials
$100.00
Cost of labor
150.00
Other variable costs
4.00
Total COGS/ COSS
$254.00
Contribution Margin
$71.00
Monthly Break Even Units
$493.00 =
6.94 ≈
7 units
$71.00

6. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Personal Chef Service
Annual Industry Sales:
$32,000,000
Description of Target Consumer
Demographics
Geographics
Professional couples and families with household incomes of over $50,000
Greater Columbus, Ohio, area
Psychographics
Buying Patterns
Desires healthy food
Hardworking, dual-income households with hectic lives
Would like to spend more time at home
Doesn’t have time or energy to cook and clean regularly
Eats out 4 or more nights per week
Would like to reduce the cost of eating out
Total population of targeted geographic area
Population of target market
301,800
110,760
Market size
(based on
survey)
27,690
Target Market Size

7. Marketing and Sales Company Website USPCA Referral Website
In-Store Promotions
Promotions at Local Events
Loyalty Benefits

8. Competition Direct 15 personal chefs in Columbus area Indirect
Established restaurants (dine in & fast food)
Why Eva’s Edibles?
Customized menu
Health conscious
Certified by USPCA
Competitive pricing

9. Qualifications Associate’s Degree in Business Management
Assistant to the Director of Campus Dining Services, OSU
Founder, Eva’s Entertainment Services
Certified Personal Chef (CPC) by the U.S. Personal Chef Association

10. Projections
Total Units
252
Gross Revenue
$81,900
Net Profit
$10,180

11. Investment Opportunity
Materials needed
Cost
Victorinox Swiss Army Cutlery Set (8 piece)
$618.00
Anolon Nouvelle Copper Hard Anodized 10-Piece Cookware Set
450.00
Misc cooking equipment
305.00
Spices, oils, etc.
100.00
Wheeled cart
269.00
Total Startup Expenditures
$1,742.00
Emergency Fund
871.00
Reserve for Fixed Expenses
1,479.00
Total Startup Investment
$4,092.00
$10,180
$81,900
= % ROS
$10,180
$4,092
= 249% ROI

12. Thank you for your consideration