1. Benchmarking for GU10 lamps Ledison versus Osram & Philips

2. Two types of GU10 lamps Philips calls the GU10 short a GU10 Perfect fit Osram calls all GU10s Par16 lamps Ledison calls the long GU10s Par16 and the short version MR16-GU10 Sylvania calls the short GU10s ES50 (extra short 50mm) and the long GU10s Par16 Short lamps have to be compared with short lamps and long lamps with long lamps It is much easier to build long GU10s /Par16s since the heatsinks are much larger and can dissipate more heat The driver can also be less sophisticated as it has a lot more space It is the ultimate goal of Philips and Osram to eliminate the long GU10 lamps (par16) but in the absence of suitable short GU10 they keep on selling the old lamps

3. Best short GU10 lamps per brand Philips 6W GU10 Perfect fit Dimmable Single focus 320 Lumen Osram 5.2W Par16 short Dimmable Multi focus 310 Lumen Ledison 7.5W MR16 GU10 Ultra-Dimmable Single focus diamond cut optics 450 Lumen Sylvania 7.5W Par16 short Limited Dimmable Multi focus 350 Lumen Dimmable 430 Lumen non-dim

4. Best long GU10 lamps per brand Philips 8W Dimmable 440 Lumen Multi focus 55lm/w Osram 10W Dimmable 450 Lumen Multi focus 45lm/W Ledison 8W Dimmable 400 Lumen Multi focus 50lm/W

5. Comparable options To compete with Philips and Osram on the short GU10 ; customer can buy the following lamp 6.5W 350 Lumen Ultra Dimmable Single Focus Optics 25D and 40D USP versus competition; better output, better efficacy, better dimming, better price, single focus

6. Real Value lies in retrofit size Ledison out performs competition on all features ! Best Philips, Osram, Sylvania & Ledison lamp – comparison; Osram 10W Non-perfect fit Dimmable Multi focus 450 Lumen 45lm/W Philips 8W * Non-perfect fit Dimmable Multi focus 440 Lumen 55lm/W Sylvania 7.5W Perfect fit Ltd Dimmable Multi focus 430 Lumen 57lm/W Ledison 7.5W Perfect fit Ultra Dimmable Single focus 450 Lumen 60lm/W

7. Trends for GU10 lamps GU10 lamps are preferably perfect fit, long lamps (Par16) do not fit in 30% of the fixtures with GU10 base All LED reflector lamps are preferably single focus if possible with a halogen-look-alike optical lens All GU10 lamps preferably dim from 100-0% All GU10 lamps preferably work on both leading- and trailing edge dimmer types

8. Why are Ledison GU10 lamps better than the competitors lamps at all levels? Ledison GU10 lamps are perfect fit sized yet they come with output levels of the long GU10 lamps of Philips and Osram GU10 lamps are single focus and come with a highly desired halogen-look-alike optical lens. The best GU10s of Osram, Philips & Sylvania all come with multi LED, multi focus optics Ledison GU10 lamps dim from 100-0% Ledison GU10 lamps work on both leading- and trailing edge dimmer types whereas Philips, Osram and Sylvania lamps do not work well on both types. On many dimmers they flicker.

9. Conclusion Ledison has the perfect fit short form GU10 lamps that out- perform all specifications of short form lamps of the competition Ledison does not need to promote long Par16s as their short form lamps are matching the performance levels of the Par16 long lamps of the competition Customer has two options; Sell a much better lamp than the competition Sell a comparable lamp as the competition but at a better price point