1. From our yearbook staff to yours.
Jostens Terms
From our yearbook staff to yours.

2. What is Jostens? The company that prints and publishes your yearbook
Jostens Rep: your connection to the publisher, a wealth of information, and an advocate in completing deadlines, meeting budgets, planning, creating, etc.
Jostens Plant Consultant: your connection in creation of your yearbook at the plant level.
Jostens Tech Support: the call-in support system that can help you with any computer related issues.

3. Jostens Terms Yearbook Avenue (YBA) Yeartech Online (YTO)
Access to tools to create, sell, and promote your yearbook. YBA includes record keeping software, page generators, coverage reports, etc. to ensure your staff runs smoothly.
Yeartech Online (YTO)
Creation software that allows one to create their yearbook online. In YTO, one can assign logins and anywhere there is access to the internet, one has access to current pages of the yearbook for creation.

4. Jostens Terms Tag Coverage Report
The ability to mark photos with names of individuals who appear in the photos. Tagging photos allows for better coverage and easy indexing.
Coverage Report
An option on YBA that displays the number of times individuals appear in the yearbook (photos must be tagged) and the page numbers on which they appear. The coverage report also allows for easy access to correct spelling of names.

5. Jostens Terms Personal Ads Widget QR Codes
Ads created by individuals to celebrate a variety of events/purposes including graduation, friendship, accomplishments, etc.
Widget
An item placed on a school’s website that can display a variety of things including yearbook commercials, slideshows, etc.
QR Codes
Barcodes that can be scanned via smartphones. The QR code then connects one to online content not included in the yearbook.

6. Jostens Terms Personalization Dust Jacket
The opportunity for an individual to add his/her name or a short phrase to the front of his/her yearbook.
Dust Jacket
A clear plastic cover that can be placed around a yearbook to protect it from the elements.

7. Jostens Terms Replay It
A personalized site where photos can be submitted to a school for use in the yearbook. Schools need only give patrons of the school community the login/password combination to access, upload, and send photos to schools.

8. Terms you should know to do your job right!
Yearbooking Terms
Yearbook Components
Terms you should know to do your job right!

9. Design Elements Headline Feature Story
Introduces the reader to the page by summarizing the story of the page or highlighting its focus. Should use literary devices to be clever or eye-catching.
Feature Story
Tells about the event and gives more insight and detail than a caption can.

10. Design Elements Caption
There are different types of captions (ident, summary, quote, expanded, collection, group), but all captions should tell the reader more about the photo than they can simply see.

11. Types of Captions Id/ident: name and grade
summary: who, what, when, where, why, how
quote: first-person, word-for-word commentary
expanded: in-depth, 5Ws & H, and direct quote
collection: describe a photo package, can be idents
group: idents by row

12. Photo Terms Visual storytellers Types of Photos
Dominant: The largest photo on the page, must be a strong emotional or action shot to catch the attention of the audience.
Action: candids capturing the peak of action
Reaction: candids illuminating emotional responses
Scrapbook/environment: posed photos featuring unique personalities
COB: cut-out background photo
Selective Color: part black/white, part color photo

13. Page Elements Folios Byline Photo Montage/Collection
These are page numbers and page information. They should go with your theme and add to the page.
Byline
The name of the author(s) of the spread/page
Photo Montage/Collection
A collection of photos, separated by very thin rails

14. Yearbook Basics Coverage Theme
Reporting the story of the entire year for all students, staff, and community. Each student should appear in your book at least 3 times.
Theme
The unifying idea that has a visual and verbal element that holds the book together. The verbal might be a graphic or other design element.

15. Inside the Book Page 1, Table of Contents, and Opening Sports Section
Consider placing the table of contents on the endsheet or page 1. Also, include school information and introduce your theme.
Sports Section
Highlights the athletic events of your school
Academics
Should highlight the exciting and interesting things going on in the classroom.

16. Inside the Book Clubs/Organizations People Student Life
Records the happenings of the clubs that exist in your school (school sponsored and student sponsored)
People
School “mug shots” of all students and staff in the school.
Student Life
Highlights activities that take place in the lives of students in and outside of school

17. Inside the Book Advertising/Community Section Index Divider
Showcases the businesses and families who support your book.
Index
A record of who is in the book and where the reader can find them. Might include photos for more coverage.
Divider
Pages/spreads that indicate new sections and provide continuity with your theme.

18. Emphasizing your theme
Opening
Gives an introduction to your theme and starts the book out on that note.
Closing
Finishes the story of the year and brings the book closure.

19. Putting it together Ladder
Page-by-page outline or blueprint of the stories to be covered in the yearbook which includes:
Multiples: Eight pages on one side of a press sheet, indicated by shading on the ladder; color is purchased in multiples. Multiples are designated by different colors on the ladder.
Signatures: Groupings of pages that are printed on the same press sheet and folded into 16-page mini-booklets; signatures are then bound together to make a complete book. Signatures are equal to two multiples.

20. Putting it together Page Double Page Spread (DPS)
A single page of content with the opposite page featuring a different, yet often related topic.
Double Page Spread (DPS)
Two facing pages presenting a variety of elements to tell a story.

21. Design Terms

22. These elements should be a part of the page designing process.
Overview
Layout (template for each page)
Structure (column division)
Dominance (focal point of the page)
Contrast (visual interest created by variety)
Eyeflow/Eyeline (keeps the reader interacting w/content)
Linkage (visually links two facing pages)
These elements should be a part of the page designing process.

23. Elements of Design White Space Layout Structure
Planned open space on a page used to frame or otherwise highlight content.
Layout
The layout is the template for your pages. It organizes all your design elements so that you can place them later.
Structure
By using columns and guides, your pages will be uniform and even.

24. Elements of Design Dominance Contrast Eyeflow/Eyeline
Each page should have a dominant element on the design. This may be a photo or a connected group of photos.
Contrast
Try to mix up elements and sizes of photos on your page to create contrast and variety, increasing reader appeal.
Eyeflow/Eyeline
This is the invisible (or white space created) line that runs across the DPS, helping connect the two pages and keeping the reader’s visual flow.

25. Elements of Design Linkage
Each DPS should be designed as one unit, not two separate pages. Linkage helps readers stay on the pages longer and make things look more unified.