1. BRANDING GUIDELINES 2016

2. Table of Contents Introduction Typeface Logo Color Images
Presentations
Marketing Materials
Universal Signature

3. Introduction
Purpose of Branding Guidelines The purpose of the Branding Guidelines is to bring Ava Lyn Creations brand under a single visual identity that causing clients to recognize a communication as an Ava Lyn Creations communication. This standard will apply to all areas of the company's and including internal and external communications. This document will include the standard for marketing materials, promotional products, and proper use of the new company logo. The use of these standards and guidelines for Ava Lyn Creations will visually improve coordination among outgoing documents and products. Using The Branding Guidelines We will use this guide as a tool to communicate with our audiences. Presenting our printed materials with a common and consistent look and feel reinforces the Ava Lyn Creations brand and helps clients to understand and feel proud of how Ava Lyn Creations functions to serve them.

4. Gabriola Cambria Typeface ABCDabcd – Bold ABCDabcd – Italic
All Ava Lyn Creations material shall use the following serif fonts, Gabriola
Gabriola
ABCDabcd – Regular
ABCDabcd – Bold
ABCDabcd – Italic
ABCDabcd – Bold Italic
Cambria
ABCDabcd – Regular
ABCDabcd – Bold
ABCDabcd – Italic
ABCDabcd – Bold Italic

5. 1 2 3 4 5 6

6. Logo
Ava Lyn Creations logos may not be placed on a dark color background
For dark color backgrounds (i.e. t-shirts) logo must be placed on white first
Do not modify a logo with an unauthorized typeface
Do not turn a logo on its side or upside down
Do not rotate logos or place on an angle

7. Colors These are Ava Lyn Creations official colors. #DCC382 C: 15%
R: M: 20%
G: Y: 57%
B: K: 0%
#FFD72F C: 1%
R: M: 13%
G: Y: 91%
B: 47 K: 0%
#FF C: 0%
R: M: 98%
G: 19 Y: 58%
B: 80 K: 0%
#72AE4E C: 61%
R: M: 11%
G: Y: 93%
B: 78 K: 0%

8. Colors These are a continuation of Ava Lyn Creations official colors.
#FF49B1 C: 1%
R: M: 83%
G: 73 Y: 0%
B: K: 0%
#C3BA47 C: 27%
R: M: 19%
G: Y: 89%
B: 71 K: 0%
#FF008C C: 0%
R: M: 96%
G: 0 Y: 4%
B: K: 0%

9. Colors These are Ava Lyn Creations alternative logo 2 colors.
#FF6900 C: 0%
R: M: 73%
G: Y: 100%
B: 0 K: 0%
#F2FF07 C: 11%
R: M: 0%
G: Y: 100%
B: 7 K: 0%
#FFFF00 C: 6%
R: M: 0%
G: Y: 97%
B: 0 K: 0%
#FF9F36 C: 0%
R: M: 44%
G: Y: 87%
B: 54 K: 0%

10. Colors Alternative logo 2 continued. #D9FF00 C: 20% #88FF00 C: 45%
R: M: 0%
G: Y: 100%
B: 0 K: 0%
#88FF00 C: 45%
R: M: 0%
G: Y: 100%
B: 0 K: 0%
Pantone 7687 C C: 100%
R: 29 M: 78%
G: 66 Y: 0%
B: K: 18%

11. Colors These are Ava Lyn Creations alternative logo 3 colors.
#96CCFF C: 36%
R: M: 10%
G: Y: 0%
B: K: 0%
#9674FF C: 54%
R: M: 59%
G: Y: 0%
B: K: 0%
#96CCEA C: 38%
R: M: 7%
G: Y: 2%
B: K: 0%

12. Colors These are Ava Lyn Creations alternative logo 4 colors.
#C1006B C: 23%
R: M: 100%
G: 0 Y: 31%
B: K: 1%
#B C: 27%
R: M: 71%
G: 99 Y: 42%
B: K: 4%
#C16361B C: 21%
R: M: 73%
G: 99 Y: 48%
B: K: 3%
#C103A1 C: 29%
R: M: 96%
G: 3 Y: 0%
B: K: 0%

13. Colors Alternative logo 4 continued. #9B636B C: 36% #4A636B C: 73%
R: M: 66%
G: 99 Y: 46%
B: K: 11%
#4A636B C: 73%
R: 74 M: 51%
G: 99 Y: 47%
B: K: 20%
#C1007C C: 24%
R: M: 100%
G: 0 Y: 15%
B: K: 0%

14. Colors These are Ava Lyn Creations alternative logo 5 colors.
#96CC94 C: 43%
R: M: 1%
G: Y: 54%
B: K: 0%
#96748D C: 44%
R: M: 58%
G: Y: 29%
B: K: 3%
#96CC5E C: 45%
R: M: 0%
G: Y: 83%
B: 94 K: 0%

15. Colors These are Ava Lyn Creations alternative logo 6 colors.
#991B52 C: 33%
R: M: 100%
G: 27 Y: 48%
B: 82 K: 16%
#71C282 C: 57%
R: M: 0%
G: Y: 66%
B: K: 0%
#C0D730 C: 30%
R: M: 0%
G: Y: 99%
B: 48 K: 0%
#E8549F C: 3%
R: M: 82%
G: 84 Y: 0%
B: K: 0%

16. Colors Alternative logo 6 continued. #56BA47 C: 68% #1BB04D C: 79%
R: 86 M: 0%
G: Y: 100%
B: 71 K: 0%
#1BB04D C: 79%
R: 27 M: 1%
G: Y: 99%
B: 77 K: 0%
#EC068C C: 1%
R: M: 99%
G: 6 Y: 1%
B: K: 0%

17. Images Local Photography
Ava Lyn Creations owns the photographs to the images taken by our staff at many past events, located on the shared hard drive. If Ava Lyn Creations did not take the image, credit both the photographer and the artist whose work is being shown in the photograph whenever possible.

18. Presentations BODY PAGE TITLE PAGE
Here are the universal PowerPoint presentation templates. They can be found here:
BODY PAGE
TITLE PAGE

19. Marketing Materials Business Cards:
These business cards are intended to be used for networking, future business opportunities, and increasing brand awareness.

20. Universal Email Signature
The following is the format in which every employee should use as the signature for their . Font format includes Cambria font in size 10.
Name → Bold font
Position Title
Ava Lyn Creations
Waldorf, Maryland 20601
Phone: (301)
Visit us at: shop.avalyncreations.com
→ Add Ava Lyn Creations social media platforms.