1. Offering accessible public transport service in practice
– benefits, obstacles and solutions
Johanna Ervér, Stockholm Public Transport

2. In what context are we trying to offer public transport?
The development of the Stockholm region
The modern Stockholm citizen
Health consciousness
Complex market situation
Possibilites through IT-development
Media transparency
Climate and energy demands
New traffic concepts

3. What kind of needs are we trying to fulfill?
The routine traveller
The planner
The occassional traveller
The beginner

4. How can we find out if we are doing the right things?
Customer satisfaction surveys
Travel behaviour surveys
Focus groups
Accessibility panel

5.
What do we know?
We know that we live in a world that is changing constantly.
We know that travellers have different needs and we can’t really view travellers as a homogeneous group.
We know that we have to shift from a mind set where we are just driving buses and trains to taking responsibilty for the travellers complete journey.
We know that in order to make public transport attractive and accessible for our travellers we have to involve our travellers. Through market research. And using methodologies in a way that suits the people we are asking.