1. YOUth’s Stay Fit San Diego
A Project Designed to Promote Better Health and Wellness for San Diego’s Youth

2. Marketing Objectives Become a leader in the Health and Wellness Market
Expand clientele by increasing users monthly.
Offer new and innovative ways to be healthy and active.
Offer new snack products benefiting health for young people to enjoy.
Increase awareness and popularity by expanding location sites to broader San Diego and Los Angeles areas.

3. Marketing Goals Increase Project/Club membership and youth engagement.
Give parents and kids helpful information about participating in our programs.
Continue to offer fun programs and activities that promote health education and mentoring.
Participate in community events to provide member outreach.
Enhance relationships with donors and supporters.
Promote the organization as a viable resource for after-school care and wellness/health support.

4. Marketing Goals Continued…..
Measure program and member success and promote results.
Assure the public that outside support will be effectively and efficiently used.
Provide compelling marketing materials that demonstrate purpose and need.
Give each supporter a personalized token of appreciation for their efforts.
Create brand awareness by using our logo, positioning statement and theme whenever possible and in the correct format.
Promote your organization in positive and memorable ways.
Maintain brand, logo and message consistency.
YOUth’s Stay Fit Project San Diego

5. Traditional Channel of Communication
Postal Mailings
The postal mailings will be mailed to zip codes within the radius of our target audience living in designated San Diego cities.
The mailings will consist of post cards with graphics on one side showing the San Diego YOUth’s Stay Fit outdoor gymnasium and Logo
The post card will contain our toll free number inviting interested clients to call for a chance to win a free one hour experience at YOUth’s Get Fit San Diego.

6. Social Media Avenue
Create a Face book page and ask friends to “like” and “share” our page to create more awareness.
Each time our page is “liked” or “shared” we will be notified via . This will provide a measurement metric of approximatley how many people have viewed our page in a day

7. Third Media source…Video Sharing
YouTube
The short video will show the outdoor gymnasium in full throttle with kids engaged in the activities.
We will track the number of views on YouTube to measure how many people have seen our video.

8. Measurement Criteria for SUCCESS!
The measurement criteria for the success of YOUth’s Stay Fit San Diego will be qualitative.
It will Include:
Identifying what are some of the keywords used when social users are talking YOUth’s Stay Fit Project ? What about the local area or destination where it is located?
What positive and negative sentiments are shared about our company experiences?
Identify any users which are negative towards your brand? If so, we will look fror opportunities to reconcile by reaching out and making things right.
How does our brand reputation currently measure against our competitors? How has that changed in the last 3-6 months since starting with the current social media and traditional media channels?

9. REFERENCES
Crowell, G. (2011). Youtube marketing strategies,tactics and tools for success:smx west. Retrieved from
Farris, P., Bendle, N., Pfeifer, P., & Reibstein, D. (2006). Marketing metrics. New Jersey: Pearson Education Inc.
(2004). Retrieved from