1. What is Licensing?
How do you think the concept of licensing might impact the prices of products purchased by consumers?
Let’s explore…

2. What is Licensing?
Licensing refers to an agreement which gives a company the right to use another’s brand name, patent, or other intellectual property for a royalty or fee

3. What is Licensing?
How might the licensing process impact product price? The following slides contain photos taken at a department store featuring the popular “pillow pet” products…

4. Regular / generic pillow pets
$19.99 each

5. SpongeBob & Dora licensed pillow pets
$29.99 each

6. University of Oregon Duck pillow pets
$31.99 each

7. What is Licensing?
After reviewing these slides, how do you think the concept of licensing might impact the prices of products purchased by consumers?

8. What is Licensing?
What other examples of licensed products can you think of? Can you list 10 examples? 20? How do you think licensing impacts the price of those products?

9. What is Licensing?
Why do you think licensed merchandise costs more than other non-licensed products?