1. Andrew Saavedra

2. Company facts In 1870 Standard Oil was founded in Cleveland, Ohio by John. D Rockefeller Standard Oil was an oil producing, transporting, refining, and marketing company In 1911 the United States Supreme court ruled that Standard Oil was a monopoly In 1911 Standard Oil was forced to be broken up into 34 companies. Standard oil, Humble oil, Esso, Enco were the most notable companies after the break up

3. Marketing The company was facing stiff competition from Texaco and Shell because those were the only two companies to market under one name The first plan was to rebrand all stations as Enco, however they learned that Enco is similar in pronunciation to a Japanese term for stalled car In 1972 They rebranded all their stations as Exxon The first marketing strategy Exxon used was the slogan Put a tiger in your tank accompanied with the tiger mascot In 1999 Exxon merged with Mobil to create Exxon Mobil

4. Expansion into China During the 1980s Standard oil produced so much oil that it exceeded the U.S demand They decided to expand into China in efforts to increase profits The problem they faced was that the Chinese were using Vegetable oil to fuel lamps instead of Kerosene

5. Expansion solution In efforts to boost demand for kerosene, Standard Oil gave out free tin lamps to Chinese farmers encouraging them to switch from vegetable oil to kerosene Standard Oil also changed their company name in China to Mei Foo. Mei Foo translates into American Trust Standard Oil saw a huge increase in profits after doing this

6. Global locations Exxon Mobil has locations in about 200 countries In 2011 only 6% of their profits came from the U.S Currently Exxon employs 102,300 people worldwide

7. Legal controversy 1989 in Alaska, an oil tanker called Exxon Valdez accidently ran into a reef. Approximately 11 million gallons of oil spilled into The captain of the ship was reportedly drinking heavily went the accident happened Exxon Mobil was ordered to pay $787,000,000 dollars for clean up costs and damages

8. Innovation Exxon is trying to find an economical way to get fuel from algae They paid Synthetic Genometrics INC. 100 million dollars to find an economical way to extract fuel from the algae If they area able to find a way to do this they are expect profits rise dramatically

9. Video Commercial

10. Works cited http://fuelfix.com/blog/2013/03/05/exxon-mobil-plans- multibillion-dollar-baytown-plant-expansion/ http://fuelfix.com/blog/2013/03/05/exxon-mobil-plans- multibillion-dollar-baytown-plant-expansion/ http://exxonmobil.com/Benelux- English/products.aspx http://exxonmobil.com/Benelux- English/products.aspx https://www.sciencenews.org/blog/science- public/exxon-valdez-oil-lingers-does-its-toxicity https://www.sciencenews.org/blog/science- public/exxon-valdez-oil-lingers-does-its-toxicity http://www.businesswire.com/news/home/201401070 06851/en/ExxonMobil-Celebrates-Singapore- Chemical-Plant-Expansion#.U153mFc256g http://www.businesswire.com/news/home/201401070 06851/en/ExxonMobil-Celebrates-Singapore- Chemical-Plant-Expansion#.U153mFc256g