1. Summit Stables Dressage
Halfway Memo

2. What are your ideas?
Schedule children’s clinic to gain interest in facility
Attend Lendon Grey Youth Festival
Use games and group lessons to retain interest
Offer lunge lessons at discounted rate to encourage strengthening rider’s core muscles
Schedule bonding activities for clients such as sleepovers, camps, parties, lectures, clinics, CDI shows, trail rides and more

3. What did you change? Focusing on strictly dressage
Only use jumping to improve dressage
Less first time riders
More goal oriented beginner students
More well schooled lesson horses
Showing privileges may be earned
New goals to aspire to for increased client retention

4. What is your concept? Educate children about dressage
Bring riders through the levels
Have a variety of schoolmasters available for lessons
Create leasing and showing opportunities
Train FEI Pony Riders
Train FEI Junior Riders

5. What else are you going to do to market this product?
Advertise on company website
Advertise with Pennsylvania Equestrian and Dressage Today
Certification and website links posted with USDF and CHA
Flyers at shows and tack shops
Word of mouth

6. Thank You
Please contact Laura Killian, facility manager program director & instructor, with an additional questions comments or concerns