1. Just For Men The challenge What we did The results Coombe
Just For Men wanted to target an image conscious male audience aged to launch their new ‘Control GX’ men’s shampoo.
What we did
We distributed mirror and shower vinyl’s across our gym network to reach their target audience in a more personal manor at relevant and contextual touch points throughout the gym.
The results
The campaign reached 650,000 active and image conscious males, increasing consideration of purchasing from 23% to 33%, brand awareness from 5% to 23% and spontaneous ad recall from 4% to 23%.
Environment: Health Club
Media: Ambient
Campaign: National