1. The University of Tulsa Professor: Akhilesh Bajaj Ecommerce:
MIS 7003
MIS Core Course
The MBA Program
The University of Tulsa
Professor: Akhilesh Bajaj
Ecommerce:
The On-Demand Delivery Services Model for
E-Commerce
© Akhilesh Bajaj, 2000, 2002, 2003, All Rights Reserved.

2. Introduction What are the 3 different ODDS models?
Are they really different?
What are the content, commerce & community aspects
of web-based models?
What are the advantages of controlling the delivery logistics
of the product?
-control delivery costs as price of transport goes up
-competitive advantage in guaranteed delivery
-CRM: learn more about customer

3. Business Models What was the business model of ShopLink.com?
-monthly subscription, chillpacks, drycleaning, empty
cartons, small geographically focused area, large orders
What was the business model of Staples.com?
-own some trucks, sell across country, lots of products
What was the business model of Kozmo.com
-Impulse purchases, uncomplicated orders, small value
transactions, geographically very focused, owned own fleet
of messengers.

4. CRM Leverage
ODDS A: Personal delivery specialist, learn about customers,
track their purchases, get ancillary services like drycleaning,
package delivery, etc
ODDS B: Track purchases online, since a different delivery
person each time. Learn their needs, and recommend products?
ODDS C: No real customer service, since many one-time
purchases. Could they have tracked impulse purchases?
What kind of customer service could they have done?

5. Managing Delivery Logistics
Lessons:
Extending the deadline a little bit can reduce delivery costs a lot
Demand needs to be relatively predictable for having your
own delivery services
If we have other channels (like stores) then combining data
across channels can add significant value to the customer
Staples.com delivers non-perishables and can outsource delivery
Getting the product from different stores and then delivering
to different customers can complicate things immensely
(kozmo.com)
A minimum order size or a delivery fee are required to make the
models work
7. A geographically dense area is useful as well
8. Intelligent routing software is required to make the models work

6. Conclusion The ODDS models represent a unique method of providing
services, enabled by customers making their demands known
via the web
Can we think of any business ideas that would work using these
models? How would we apply the lessons learned to our new
business venture?