1. مهندسی سيستم‌هاي تجارت الکترونيکی
هفته (سوم) – جلسه (دوم)

2. مبانی مهندسی سیستم های تجارت الکترونیکی

3. Exhibit 1.2 A Framework for EC

4. Classification of EC by the Nature of the Transaction

5. Classification of EC by the Nature of the Transaction
Business-to-business (B2B) :
EC model in which all of the participants are businesses or other organizations
Business-to-consumer (B2C):
EC model in which businesses sell to individual shoppers
Business-to-business-to-consumer (B2B2C):
EC model in which a business provides some product or service to a client business;
the client business maintains its own customers, to whom the product or service is provided

6. Classification of EC by the Nature of the Transaction (cont.)
Consumer-to-business(C2B):
individuals who use the Internet to sell products or services to organizations and /or seek sellers to bid on products or services they need
Consumer-to-consumer (C2C) :
consumers sell directly to other consumers

7. Classification of EC by the Nature of the Transaction (cont.)
Mobile commerce (m-commerce)
EC transactions and activities conducted in a wireless environment
Location-commerce (l-commerce)
m-commerce transactions targeted to individuals in specific locations, at specific times

8. Classification of EC by the Nature of the Transaction (cont.)
Intrabusiness (organizational) EC:
EC category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organization

9. Classification of EC by the Nature of the Transaction (cont.)
Business-to-employee (B2E):
EC model in which an organization delivers services, information, or products to its individual employees
Collaborative commerce (c-commerce):
EC model in which individual or groups communicate or collaborate online
E-government: Government-to-citizens (G2C):
EC model in which a government entity buys or provides good, services, or information to businesses or individual citizens

10. Classification of EC by the Nature of the Transaction (cont.)
Exchange (electronic):
a public e-market with many buyers and sellers
Exchange-to-exchange (E2E):
EC model in which electronic exchanges formally connect to one another for the purpose of exchanging information

11. Interdisciplinary Nature of EC
Management information systems
Accounting and auditing
Management
Business law and ethics
Others
Marketing
Computer sciences
Consumer behavior and psychology
Finance
Economics