1. Hybris Marketing Business Challenges Business Benefits
EOH CEC
BU HEAD: Victor Da Silva
CONTACT: (83)
Hybris Marketing
High marketing costs
Lack of real-time data view
No single customer view
Unstructured Data channels
Solution Benefits
Delight customers, leveraging deep insights, to deliver more relevant customer experiences across the organisation
Drive customer conversions to capitalise on buying emotions at the right moments
Do more with less, optimise marketing resources to maximise the marketing ROI
Lower costs and complexity in managing integrations between systems. Easy integrations with existing 3rd party systems
Gain flexibility in choosing the best deployment options
Business Benefits
Data management - Capitalise on enriched customer information from various interactions and sources to track context, interests and predictions for a real-time 360-degree customer view.
Segmentation - Accurately build target groups and segments. Leverage visualisation tools to easily discover hidden trends and identify micro-segments.
Solution Components
Business Challenges
Recommendation - Deliver intelligent product and offer recommendations in real-time. Leverage predictive algorithms to develop context-relevant, personalised recommendations.
Acquisition - Plan and execute personalised and targeted multi-touch campaigns through , SMS/text, direct mail, and other channels.
The SAP Hybris Marketing suite is the next generation marketing technology foundation that enables marketers to successfully engage with today’s
customers with individualised offering. Understand the full context of individual customers, including real-time information, to deliver unique experiences
at every stage of the customer journey. React quickly to opportunities with alignment and increased visibility of marketing activities. Choose from a wide
range of capabilities that will help you to increase customer conversions, drive growth, and increase brand advocacy.
Solution Overview
Low Marketing to Sales Conversion Rate
Low Cross & Upsell capabilities
No insight of customer behaviour & predictive scenarios

2. Hybris Marketing EOH Differentiator EOH Skills and Experience
EOH CEC
BU HEAD: Victor Da Silva
CONTACT: (83)
Hybris Marketing
EOH Differentiator
Solution Benefits
EOH Presales Support
Resources In The Following Areas:
Business Analysis Skills
Hybris Marketing Skills
SAP Data Services, LT
Social Engagement
Industries
All industries, with deep customer databases (> )
EOH Skills and Experience
Customised subscription based, consumption commercial models, that are aligned to business needs.
Flexible deployment models, SAP Cloud, AWS, Azure or On-Premise in SAP landscape.
Start collecting customer data from go-live
Executive insights from native mobile apps
Partnerships with 3rd party hybris add-on’s
Over 10 years of Digital Marketing

3. Hybris Marketing Presales EOH Deployment EOH Presales Support
EOH CEC
BU HEAD: Victor Da Silva
CONTACT: (83)
Hybris Marketing
Solution Benefits
EOH Presales Support
Presales
EOH Deployment
EOH Presales Support
EOH will provide the following:
Introductory template
Presentation
Videos/YouTube links
Template proposals
Template project plan
Access to cloud demo implementation
Datasheets and Cheatsheets
Presales consultant is available for teleconferences and video demonstrations
On mutual agreement between all parties we will arrange for in-country visit and demonstrations for tangible opportunities
Benefits to SAP
Annuity revenue, 3+ Years and ongoing customer value (LTV)
Remote delivery, with support for Initial meetings
Project Durations: 4 Weeks
Resource
Onsite and/or Remote:
Java
SAP NetWeaver AS ABAP 7.4
SAPUI5-based UI
SAP HANA
SAP LT
SAP Data Services
Assumptions:
The Client will provide a Master Catalogue/Database of unique contacts
Any master/transactional data will be made available by The Client. Templates will be supplied by EOH.
The Client will assure access and availability to “back office” systems
The Client will assure access and availability to 3rd Party data sources (social media accounts, et cetera)
Marketing Campaigns will be managed by The Client or appointed agencies
Agreements and/or Payments for digital campaigns will be put in place by The Client.
Methodology and Timelines:
The SAP Hybris Application Lifecycle Framework (ALF) will be used
Onsite
Remote
Legend
Discovery
Foundation
Engineering
Release
Post Go Live