1. “Potter by dey” Company Project
Bryce Rogers, Martha Nelson, Jordan D. Hodgson
“Potter by Dey”

2. Background of company
The company will be based solely on Ceramics made by Marin Dey. Marin Dey is a habitual ceramic maker of 5 years. The process of distribution, however, will be left to Bryce, Martha, and Jordan. The ceramics consist of bowls, plates, mugs, vases, pots, and sculptures.
The company started when Marin Dey noticed that people took a surprising liking towards the ceramics she created. People even began to offer her money for her various assortments. She extrapolated that a business could be created. This idea came to fruition when Bryce, Martha, and Jordan offered to create a website and storefront operation dedicated to Ceramic’s made specifically by Marin Dey in exchange for a commission fee.
The name of the company is, “Potter by Dey”.

3. Roles in company Martha Nelson (System Developer)
Jordan D. Hodgson (Project coordinator)
Bryce Rogers (Promotion Agent)

4. Company Processes Online Storefront Order system for default items
Online payment system (PayPal)
Order and pricing system for custom orders as well as generic pottery
Packaging the order at the storefront backroom
Deliver (Customer contact information using UPS)
Storefront
Showroom for products including generic pottery as well as some custom made pottery (mugs, plates, bowls, key holders)
Backroom for kiln, humidifier, and raw materials
Studio for creating products
Ordering of product components/tools from supplier
Front desk for in store pickups and orders
Maintain a raw inventory of clay and paints from supplier

5. Online and storefront Online Storefront
For the main page of the website customers would be greeted with a virtual storefront.
This storefront would be split into two sections: the premade and default products, and the custom order page.
The premade and default products would be split into categories including: bowls, pots, vases, and mugs. Customers would have the ability to order by price, size, and other variables within the categories.
The custom order page would contain a step-by-step form that will be fillable by the customer that would let them choose what type of pottery, what material to use, the size of the product, and finally an open field that allows customers to add what they want to be custom for their order.
The custom ceramic option creates a competitive advantage in that there is originality to the ceramic, thus adding value to the product. Furthermore the threat of substitute products will be lowered and supplier power will increase because of original custom made products.
Storefront
Customer management relationship is a crucial element and must be analyzed to track the most popular styles of ceramics. Customer surveys will be available to the customers to give feedback on what could be improved within the company.
The storefront will be in downtown Laramie, it will have at least four rooms. One for the show room, a humidifier room, a kiln, and studio room that also contains storage.
As the company begins, Marin will be the only person making the pottery. As demand increases, more employees will be hired. Bryce will be in charge of accounting and inventory, Jordan will be in charge of development of website and Martha will be in charge of marketing.
The store offers premade pottery and ceramics for sale. Prices depend on size and design. The focus of this company is high quality, low prices. When a customer goes to our online segment, they have the option of choosing between generic everyday ceramics such as mugs and plates. Then there is another option for more eloquent items that have more designs or more decorative. The last option will be custom made. The customer will be able to pick a style of mugs as well as create designs and choose colors they can pick from.

6. Customer Demographics
Because the primary goal of the company is high quality-low prices, the demographic could apply to college students, or lower income families who otherwise couldn’t afford higher quality ceramic.
Our store front would apply more towards college students because the store location is within miles of the University of Wyoming.
Although our primary demographic is lower income families and college students, we want to appeal to the mass population; therefore we have pottery and ceramics that are designed in a masculine way as well as a feminine way and also customization of the pottery. Every person has different likes and preferences, because of this we offer a wide variety of designs, colors, and types of ceramics or potteries.
Our customers prefer originality which “Potter by Dey” offers.
The income that would apply to “Potter by Dey” demographics might consist of $1,000+.
The age range would consist of years of age.

7. Marketing mix
The marketing mix includes price, product, place, and promotion. Price is ideally kept low, the goal is to offer a quality product for a low price. The product consists of a variety of different ceramic vessels. The place is a storefront in Laramie as well as an online store coded in HTML. Promotion will start at the University of Wyoming using fliers, show rooms, and Facebook pages. From then on, to promote the business we will show case some ceramics in local stores and we will create an Instagram page that has videos of Marin sculpting her ceramics in real time and also fast motion.

8. Marketing Strategies for online segment
One of our marketing strategies is the selection of a target market. Our prime target is mostly college students, as well as the mass market. The reason we have low prices is so students can buy nice decorations or gifts that everyone will enjoy. We will also target the mass market because we offer designs that are appealing to both males and females. The marketing strategy for our online store is to use data from our customers, such as how many times they times visit the website or view a certain product. The next strategy for our online store is creating an app that is easier for customers to do online shopping. The purpose of these strategies is to depict a modern way for consumers to see how the products are made and be involved in the making process.

9. Marketing strategies for storefront segment
. The marketing strategy for our store front is to display pieces of ceramics in our windows as well as different stores to promote the business. Another strategy is to put fliers around campus and set up displays in the Union as well as display showrooms. We would either rent a room in the Union or the Business building and put up ceramic pieces for display. The purpose of this is to spark interest in consumers to stop by the store and see what other products we have.

10. References
Baltzan, P., & Phillips, A. (2009). Business driven information systems. Boston: McGraw-Hill/Irwin.
Pride, W. M., & Ferell, O. (2014). Marketing (2016 ed.). Boston, MA: Cengage Learning.