2. get started with data dashboards
from idea validation to your MVP launch
continue yes / no ?
validate with your colleagues, your friends, or with us.
Do you have a viable plan? 02 01
check financial health
estimate your 5-year income statement
idea validation
write your high-level business plan

3. get started with data dashboards05
get started with data dashboards
from idea validation to your MVP launch 04
validate & tune
validate your MVP
with customers 03
icCube MVP
build your dashboard product in icCube online 02
prepare what you have
build your data model in SQL, Excel, Power BI, ... 01
check financial health
estimate your 5-year income statement
idea validation
write your high-level business plan

4. write your high-level business plan
this powerpoint discusses only
the first step
other steps are described at how to start.
idea validation 01
write your high-level business plan
The main goal of this exercise is:
to see if you could get a viable business with your idea for a data dashboard product for your industry
if there is any blocking issue that will prevent you from going forward

5. answer the following questions
and create your high-level business plan
what is the problem you are going to solve?
how will your data dashboards be the solution?
why is now the time to act?
how big is your market?
what is the competition?
what is the uniqueness of your data dashboard product?
how will you acquire customers?
what will be your business model?
how will your financials look like?
(based on Sequoia, more reading on “writing a business plan”)

6. the problem this is what the data dashboard product will solve
Describe the problem that you are going to solve. Not yet the solution. Use these questions to exactly pinpoint what is wrong in the current situation of your (to be) clients.
what current pains does your target audience/customer have with data?
how do they solve it right now?
who are feeling the pain?
what is the consequence of having these pains?
financial consequence (additional expenses, lost opportunities, ...)
social (peoples opinions)
environmental
etc.

7. the solution how will your data dashboards be the solution
How will your data dashboard product solve the problem?
what will your data dashboard solution look like?
where will you get your data?
will your dashboards be created on top of an existing ERP system (or the like)?
what is so different on
how you get your data
how you apply logic to your data
how you present your data
why is it so much better than the other available options?
how will your product be used? sample use cases.

8. why now? why is now the time to act?
put your proposed product in historical context
what used to be a solution
how did solution progress
how does your solution fit right in?
why wouldn’t it have worked before?
most likely because you did not have the right data dashboard software that would allow you to create a product in a cost-effective way.
why will it work now?
because you will have the right approach, the right software (icCube) and the right partner (InsideVision)
and because you are the industry expert that knows what your target audience needs

9. market size find out your market size
how many customers make use of ERP systems that contain the data on which you will build the dashboards
for example: you plan to create dashboards for a software system ABC. How many customers are now using system ABC?
segment your customers in small, medium and big
define the maximum number of clients per segment
estimate the number of dashboard users per client per segment
what part of that market can you realistically obtain?
be reasonable!
how will this grow in five years

10. market size find out your market size
you will need the following parameters for the financial model:
MARKET POTENTIAL
SMALL
MEDIUM
LARGE
max. potential clients per segment -
# clients
average # users per client
users per client
START
FIXED
start month 1
1-12
start year
2019
year
PROFIT & LOSS STATEMENT
2020
2021
2022
2023
2024
non-financials
% market share %

11. the competition
what is already available and what is the competition doing?
are other companies providing dashboards and/or data services in your industry?
what are your key competitive advantages? most likely this will be:
industry intelligence is included out-of-the-box in the product
best practice dashboards & insights based on X years of industry expertise
your clients do not need a BI/dashboard tool (incl. extra licenses)
no expensive consultants required to implement the dashboard solution
easy rollout to new clients (within the hours when your solution is fully automated)
high-quality for low-price
check what your competition is offering and if these advantages are really competitive

12. the product data dashboards as a product
At this moment, it is a bit difficult for you to imagine how your product would look like. You could have a look at our demo’s, but best is to create the product yourself later in step 4. icCube MVP.
For now
Write down what you understand of the concept of data dashboards as a product with the icCube software and InsideVision services. We’ll validate that later.
Intellectual property of the dashboards and insights is with you.
The road map so far is pretty simple:
MVP > first release on limited set of customers > rollout big
Discuss any customer feedback to date
It is ok, if the feedback is on your existing model, dashboards, charts that you want to integrate.

13. customer acquisition your strategy to win customers
what is the customer acquisition strategy?
most elegant model is to create dashboards first for an existing software application that has no dashboards of its own yet
define the acquisition channels
partner with the software company
other?
what is the expected cost to acquire customers?
this will be an assumption in the financial model
describe any customer traction to date and how you gained those customers
you might launch your idea on LinkedIn/ Facebook/ friends and see what responses you get.

14. business model this is how you will earn money
your company will earn revenue by means of subscriptions
the following model is used:
REVENUE PER CLIENT
CLIENT SEGMENTATION
SMALL
MEDIUM
LARGE
subscription price per client (pm) € € €
per month
includes # users -
users
additional subscription price per user (pm)

15. financials 5 year - net profit forecast
based on your parameters, you can get a rough indication on your 5-year income
use the Excel sheet from

16. idea validation is your baby going to fly?
Draft your answers as a nice power point high-level business plan and have your colleagues/ friends have a critical look at it.
You can also contact us to have a look on what is feasible.
The main goal of this exercise is:
to see if you could get a viable business with your idea for a data dashboard product for your industry
if there is any blocking issue that will prevent you from going forward

17. more info further reading
build a data dashboard product, visit
getting started with data dashboards as a product of your own
Sequoia “Writing a Business Plan” at