1. Cabot Trail Relay Race

2. A success story? 26 years last weekend in May
runners each year and their supporters
Economic boost: kick starts tourist season
Competitive and participatory
International event
Location, location, location!

3. High fives!

4. It all started
teams
teams
teams (Maximum)

5. Having some fun!

6. What is it? 17 stage continuous relay race
Legs vary in length from 12km to 20 km
70 teams each with 17 runners
Starts Gaelic College Saturday morning
Finishes Baddeck Sunday morning
Camaraderie, challenge, scenery, fun!

7. Water stop antics

8. The benefits Inspires Physical fitness: Participation and Competition
Develops sports and event planning skills; officiating, time keeping, safety, logistics
Major fundraiser for local volunteer organizations
Funds supported construction of hospitals on Cabot Trail
Funds support annual bursary for each high school on Cabot Trail (1995)
Fosters strong collaboration across organizations and businesses
Revenue for businesses
Promotes Cape Breton as destination

9. Crossing the mat

10. Opportunities Event organization and delivery: Sustain it Sponsorships
Keep it “fresh” and build on its reputation
Use demographics and impact to promote physical activity and economic benefits
Balance participation and competition
Manage expectations

11. Success
Mission
The Cabot Trail Relay Association is committed to the promise of a unique running event, characterized by camaraderie, good sportsmanship and technical efficiency.
The Cabot Trail Relay will be organized and run in a manner that supports the sense of community and economic development of the Cabot Trail.

12. Success
“Well, this is finally my Victory Year as it marks my last Leg to achieve the Covenant honor to have run all the way around the Cabot Trail Relay Race when I finish my Leg 17 this year.
It has been a fantastic experience and a wonderful opportunity to meet and enjoy some of the most honest and exciting people all in one place. It is the only race I have had the privilege to run where I am so sore from laughing from the beginning of the race to the end so I am going back next year….”

Cheers
Phil Booker 2013

13. Spectators

14. Sunday morning