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ON THE CAMPAIGN TRAIL Using Persuasive Techniques to Market A Candidate Participating in a Mock Campaign & Election.

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Presentation on theme: "ON THE CAMPAIGN TRAIL Using Persuasive Techniques to Market A Candidate Participating in a Mock Campaign & Election."— Presentation transcript:

1 ON THE CAMPAIGN TRAIL Using Persuasive Techniques to Market A Candidate Participating in a Mock Campaign & Election

2 Georgia Governor’s Ballot
How Will You Market Your Candidate? Georgia Governor’s Ballot Ellis Arnall (1943) Herman Talmadge (1948) Lester Maddox (1967) Jimmy Carter (1970) Atlanta Mayor Ballot 5. William Hartsfield ( ) 6. Ivan Allen, Jr. ( ) 7. Maynard Jackson (1974) 8. Andrew Young (1981) YOU ARE THE CAMPAIGN TEAM! How will you promote why your candidate is best for the job?

3 YOU DESIGN THE CAMPAIGN SLOGAN & APPEAL & PRIORITIES!
REQUIREMENTS: YOU DESIGN THE CAMPAIGN SLOGAN & APPEAL & PRIORITIES! Visual / POSTER Candidate name & call to action Campaign slogan Use at least one persuasive technique Qualifications: Background or experience if available Main issues you will solve OR Main improvements you will create 30 second commercial to present in class tomorrow Voting using ballots tomorrow! DO YOUR RESEARCH SHOW ME YOUR INFO DECIDE ON APPEAL WORK ON SLOGAN WORK ON POSTER WORK ON COMMERCIAL

4 Remember Your Persuasive Techniques:
EMOTIONAL APPEAL - fear, anger, pity LOGICAL APPEAL - facts or statistics real facts vs. “alternative” or “selective” facts ETHICAL APPEAL Society values Right vs. Wrong

5 EXAMPLES:

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