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Segmentation of demand in the housing market: Schema

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Presentation on theme: "Segmentation of demand in the housing market: Schema"— Presentation transcript:

1 Segmentation of demand in the housing market: Schema
5. May 2017 Segmentation of demand in the housing market: Schema Source: Fahrländer Partner & sotomo.

2 Housing market: Dimension
individualized traditional middle-class high low Stage in life Lifestyle Social stratum Source: Fahrländer Partner & sotomo.

3 Housing market: Segmentation of demand
Lifestyle Social stratum individualized traditional middle-class high low Lifestyle Social stratum individualized traditional middle-class high low 7 8 9 4 5 6 1 2 3 7 8 9 4 5 6 1 2 3 1 Rural-traditional 4 Traditional middle class 7 Upper middle class 2 Modern worker 5 Liberal middle class 8 Professional elite 3 Transitional-alternative 6 Established-alternative 9 Urban elite Source: Fahrländer Partner & sotomo.

4 7 8 9 4 5 6 1 2 3 Housing market: Stage in life older middle-age
younger Singles Couples Family Single-parent family Flat-share 7 8 9 4 5 6 1 2 3 Source: Fahrländer Partner & sotomo.

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