1. SDL Tridion Webinar An introduction to SmartTarget
John Winter & Tanner Brine
November 2013

2. About this presentation
High level overview of SmartTarget
How to implement in SDL Tridion templates
Plugging in Custom ADF Cartridges
Creating promotions inside Smart Target
Some final tips to save you some time
Question session

3. What is SmartTarget? Targeted content Promotions Search
Navigation & Facets

4. SmartTarget Architecture

5. Let’s take a look

6. What to do in SDL Tridion
Configure deployer to publish content to SmartTarget
Install SmartTarget TBB library
Include ‘Add to SmartTarget’ TBB into your Component Templates
Add SmartTarget Regions to your page layout…

7. SmartTarget Page Regions
<tcdl:region id="HomepagePromotions" type="SmartTarget”> <!– Content here is rendered as a ‘fallback’--> <!-- TemplateEndRepeat --> </tcdl:region>

8. Adding your own data Create your cartridge member_cartridge_conf.xml
cd_ambient_conf.xml

9. Adding your own data
SmartTarget_conf.xml
trigger-types.xml

10. Creating a new promotion
Demo via my lovely colleague Tanner Brine

11. Some tips ST Logs are great
:02:13,743 DEBUG Query - Executing query: fh_location=//catalog01/en_US&cb_member_authenticated=false&cx_os_model=Windows+7&cx_device_displayWidth=1920&taf_request_full_url=http%3A%2F%2Fwww.smarttarget.com%2Fhome.aspx&cx_device_model=Other&cx_browser_displayHeight=769&taf_response_cookie_generation=true&cx_browser_version=30&taf_tracking_id=tridion_2e c3e-4b74-a21a-dce056210d17&cx_device_displayHeight=1080&cx_device_pixelRatio=1&cx_browser_displayWidth=1020&cx_browser_model=Chrome

12. Tips continued…
Create a page to show the contents of your ADF

13. Last tip…
Use the ‘Preview’ to test returned content:

14. Finally! Thanks to Julian, Peter, Nuno and all at SDL 
Thanks to Tanner & Mark CB for the test ADF cartridge
Hire Content Bloom immediately for any SDL Tridion and SmartTarget efforts – we rule!