1. 1-2-3 Success!
Three Steps to A Winning Personal Brand
John H Smith

2. 1-2-3 Success!
Three Steps to A Winning Personal Brand
John H Smith

3. 1-2-3 Success!
Three Steps to a Winning Personal Brand
John H Smith

4. 1-2-3 Success!
Three Steps to a Winning Personal Brand
John H Smith

5. 1-2-3 Success!
Three Steps to a Winning Personal Brand
John H Smith

6. 1-2-3 Success!
Three Steps to a Winning Personal Brand
John H Smith

7. 1-2-3 Success!
Three Steps to a Winning Personal Brand
John H Smith

8. Memory Story Vision Foundation Three steps Madonna Three Cs Emotion
Map
Starbucks
Six
Pyramid
Web address
Photograph

9. So, What Are We Going To Work On?
Branding
Personal Branding
The Reach™ Success! Process

10. Introductions Who you are What you do
Something you would like us to know
Something you would like to gain from this workshop

11. Outcomes
What do you want to get out of this workshop? X

12. Unique Promise of Value
What is a Brand?
Unique Promise of Value

13. What are the World’s Strongest Brands?
Source: InterBrand

14. Branding Myths
Branding is about creating a false image
FALSE

18. Branding Is Not About Spin
Or Packaging

19. “The most exhausting thing you can be is inauthentic.”
Anne Morrow Lindbergh

20. Be
Yourself

21. Branding Myths Branding is about creating a false image FALSE
Branding was invented by the Nike’s and Coke’s of this world
FALSE
FALSE

22. Mr. Miller’s Bakery

23. Branding Has Been Around Since Pre-industrial Times

24. Branding Myths FALSE Branding is about creating a false image
Branding was invented by the Nike’s and Coke’s of this world
Branding is just for products and companies
FALSE
FALSE
FALSE

25. Consider These Brands
Jack
Oprah
Richard
The Donald
Tiger
Colin

26. Today, Everything is a Brand

27. What’s Your Brand? Promise Unique Value You Your Brand Target Audience
Peers

28. Strong Brands Are…
A_THE_T_C U N I X

29. Branding Has Been Around…
F_RE_ER O V X

30. Today, _________ is a Brand
E_ER_TH_N_ V Y I G X

31. You Can Think About It As Your…
R_PUT_T_ON E A I X

32. HAS
THE OF
WORK
WORLD
FOREVER
CHANGED

33. Why Branding for Consultants, Coaches and Entrepreneurs?
Competition is fierce
People are buying you!
You need to stand out from your competition
Brand congruence contributes to success and personal fulfillment
‘What makes
you unique
makes you
successful!”
William Arruda

34. Why Branding for Professionals?
‘What makes
you unique
makes you
successful!”
William Arruda
Longevity is waning
Competition is fierce
Credentials alone are not enough
You’re only as good as your last project
You want to make a mark
You want increased fulfillment

35. The Reach™ 1-2-3 Success! ProcessEX
EXTRACT
EXPRESS
EXUDE

36. Benefits of a Strong Personal Brand
Self understanding
Visibility and presence
Differentiation
Control
Wealth
Continuity
Achievement
Fulfillment

37. You Are a Gem
EXTRACT
EXPRESS
EXUDE

38. “To be yourself in a world that is trying to make you
something else is
the greatest
accomplishment.”
Ralph Waldo Emerson

39. How Are You Introduced? X

40. How Do You Introduce Yourself?X

41. Brand Foundation A solid base on which to build your brand
Includes physical and mental health
Ongoing process

42. Brand Foundation Eliminate tolerations
Make steady improvements to physical and mental well-being

43. BREAK