3. About Us Founded in 2010 Independent Our Philosophy
One page per school
Alphabetical order
Can’t buy position
Can’t buy extra space
Parent centric
Free to end user
Answers FAQs

4. Catholic Schools Guide: Themes
2010: Gender Education 2011: Social Justice 2012: Technology & Innovation 2013: Faith & Spirituality 2014: Achieving Excellence 2015: Future Leaders 2016: The Digital Classroom 2017: Sustainability & The Environment

6. Catholic Schools Guide: Partnerships
Caritas / Project Compassion
Corporate citizenship programs
Australian Catholic University
Guest Feature Writers

7. Catholic Schools Guide: Print
Printed in Australia – Ellikon – 55,000+ units
High end glossy publication – laminate finish
12 month life span
Complimentary
graphic design
open day listing; maps
display showboard for reception

8. Catholic Schools Guide: Distribution
Every destination mailed a personal copy
February via courier
40,000 units to 250+ Catholic primary schools
15,000 units via sets of 25 to:
200+ early learning centres
200+ state gov’t schools
250+ parishes churches
65+ libraries
50+ bookshops, medical centres etc

10. Private Schools Google Rank
Search Term
Avg. Mnthly Searches
CSG Google Rank
Private Schools Google Rank
catholic schools melbourne
260 3 34
catholic colleges
210 8 -
catholic schools nsw 5 67
catholic schools adelaide
170 10
catholic schools sydney 6
106
catholic high schools
140 4
catholic schools victoria 85
catholic high schools sydney
110 7
best catholic schools in melbourne 70 13
catholic high schools melbourne
catholic secondary schools melbourne
catholic school fees
161
catholic girls schools melbourne 50 1
catholic secondary schools

11. Catholic Schools Guide: Traffic Reports

12. Catholic Schools Guide: Benefits
“Whole is greater than the sum of its parts” (reflected in cover)
Lifts the overall proposition
Attracts Catholics at Gov’t and Independent schools
Competes against the independents
Creates confidence & reinforces selection
Engages parents
Engages alumni
Meets parents expectations – for them
Distribution model - large footprint into target demographic
One all inclusive price

13. Catholic Schools Guide: New Initiatives
Social Media
New Facebook Launched – 400+
Twitter in 2017
News Feed – published twice weekly
New Competition for 2017
Promoted via a radio campaign & Facebook
New Blog
1,000 flyers

15. Roadmap to Today Alumni Engagement Plans Marketing Plans
Capital Campaigns
Fundraising Plans
Brand & Style Guides

16. Current Philanthropic Programs
Siena College: Capital Appeal
Melbourne Cricket Club: Bequest Program
Sacred Heart Mission: Capital Appeal, Major Gifts and Bequests
Barwon Health Foundation: Major Gifts
Geelong Football Club: Capital Appeal & Members Ask