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2. How would you make that advertisement better?
Learning Goals
To know what makes a good advertisement.
To understand how to explain why an advertisement is effective or ineffective.
To be able to explain what the director should do to improve the advertisement.
Conventions; Evaluate;
Effective; Audience

3. To know what makes a good advertisement.
What do you think makes a good advertisement?
In your groups, I want you to brainstorm your ideas of what makes a successful advertisement.
In other words, when you watch TV, what helps you remember a advertisement?
Leader
Manager
Speaker
Supporter
Note-Maker
Conventions; Evaluate;
Effective; Audience

4. In your groups, you will explain why the advertisement is good and bad
In your groups, you will explain why the advertisement is good and bad. One point each.

5. Conventions; Evaluate;
To understand how to explain why an advertisement is effective or ineffective. To be able to explain what the director should do to improve the advertisement.
Evaluation
Which advertisement did you like the best? Why? (For example, better use of conventions? Attracts your interests better?) How would you improve the other advertisement to attract your attention better? [3-4 sentences]
How would you start answering this question? Let’s make a sentence starter.
Conventions; Evaluate;
Effective; Audience

6. Conventions; Evaluate;
To understand how to explain why an advertisement is effective or ineffective. To be able to explain what the director should do to improve the advertisement.
Let’s go through the rubric.
Use this time to start working on your good copy of your advertisement analysis.
Then you will self-edit your work.
Success criteria:
-Write in the present tense
-Use transitional devices (e.g., however, therefore, furthermore, also, etc.
-4-part camera shot analysis
-Evaluate the advertisements
-Editing checklist
21-minutes
Conventions; Evaluate;
Effective; Audience

7. Use the writing frames to complete the task...
Learning Goals
To know what is happening in the advertisement and what the advertisement is selling.
To understand why the director chose a specific camera shot.
To be able to analyze the possible effect a specific camera shot has on the target audience.
Camera Shots; Conventions;
Describe; Target Audience