2. Jill pocock – head of rights, fremantlemedia
Licences for Europe Working Group 3 – Audiovisual and film heritage institutions Second meeting: 4 March 2013
Jill pocock – head of rights, fremantlemedia

3. Current marketplace
FM is already exploring its archive for online opportunities
FM digitises & makes available where there is consumer demand & where there is commercial return
Some of archive is never sold, even in analogue form
FM is seeing monetisation from online activity
Current monetisation models not sufficiently robust to consider making complete archive available online – but as models mature & develop, we will delve deeper into archive to satisfy demand
Cost of putting programmes online – a commercial reality which cannot be ignored

4. Rights clearance for online use
FM has not experienced significant difficulties in clearing archive for online use
Able to clear programmes through framework of collective agreements/blankets with majority of rights holders sharing in income
Do not believe difficulties sufficiently significant to justify Extended Collective Licensing

5. Copyright is the reward of investment in creativity
Need to ensure a continued return on investment in copyright to ensure we can re-invest in more original EU content
Copyright is key to safe guarding the future of creative industries