1. Competition

2. Starter 1. Which company competes with McDonald’s?
2. Which company competes with Adidas?
3. Which company competes with British Airways?
4. Which company competes with Dell?
5. Which company competes with Primark?
6. Which company competes with Tesco?

3. Answers 1. Which company competes with McDonald’s?
2. Which company competes with Adidas?
3. Which company competes with British Airways?
4. Which company competes with Dell?
5. Which company competes with Primark?
6. Which company competes with Tesco?

4. How did you know that these companies were competing?

5. How did you know that these companies were competing?
Selling similar products?
Selling products at a similar price?
Same/similar target market?

6. compete with Burger King?
Task
How does McDonald’s
compete with Burger King?

7. Price and the number of places it is available.
Answer
How does McDonald’s compete with Burger King?
Price and the number of places it is available.
£4.50 for a Big Mac meal & £5.50 for a Burger King meal. Also McDonalds is available in more places than Burger King

8. Task
How does Nike
compete with Reebok?

9. Product range and celebrity endorsements
Answer
How does Nike
compete with Reebok?
Product range and celebrity endorsements

10. provided by the same brand. E.g. Nike make trainers, clothing,
Product range:
A range of products
provided by the same brand.
E.g. Nike make trainers, clothing,
sporting equipment, etc.

11. 1. How does River Island compete with Primark?
Task
1. How does River Island compete with Primark?

12. 1. How does River Island chocolate compete with Primark?
Answer
1. How does River Island chocolate compete with Primark?
Quality.

13. Task
1. How does Green & Black chocolate compete with other chocolate brands like Cadbury’s?

14. Answer
1. How does Green & Black chocolate compete with other chocolate brands like Cadbury’s?
Quality and suppliers.
Green & Black make organic chocolate and pay reasonable prices to cocoa bean farmers in order to prevent exploitation (Fair trade).

15. Competing successfully
Businesses can compete with other businesses using:
Product range
Location
Quality
Customer service
Price
Suppliers
Branding.
Businesses can use one or a mix of the above to attract more customers than competing businesses.
Summarise each of these in a sentence explaining how a company can compete with someone else using this. Use an example to help you.