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Chapter 8 Dynamic competitive strategy

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Presentation on theme: "Chapter 8 Dynamic competitive strategy"— Presentation transcript:

1 Chapter 8 Dynamic competitive strategy
Digital Image PowerPoint to accompany: Cover image: © wssl/Thinkstock

2 learning objectives • know the principles of game theory • understand how game theory can be used in dynamic competitive strategy • know the PARTS co-opetition model • understand the hypercompetition games • see how industry evolution impacts on competitive business strategy choices and outcomes • see how sustainability impacts on competitive business strategy choices and outcomes

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