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Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5
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Define e-commerce and important types of e-commerce. Know the benefits of e-commerce and how e-commerce is different from traditional business transactions. Understand the implications of the Long Tail Theory.
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Merchant Business-to-Consumer (B2C) Business-to-Business (B2B) Business-to-Government (B2G) Nonmerchant Consumer-to-Consumer (C2C)
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Interactive Marketing Storefront Web Store Portal
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global reach 24/7 service disintermediation mass customization value-added services
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Knowing status of transaction Finding the product Buying a product examined only virtually Trusting a seller known only virtually Contact between buyer and seller between transactions
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Simulate in-store experience Second Life Fashionista http://www.youtube.com/watch?v=ZnBcqV9POkY&feature=p layer_embedded#
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Adidas American Apparel
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Virtual Communities Blogs Social Networking Sites (UGC) Facebook Twitter Flickr YouTube
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Update regularly Let customers contribute Avoid direct advertising
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Standards for common business documents
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000327Chicago Office Supply 1411 E. Michigan Chicago IL606061978 Michigan Ave. Chicago IL6061212132009 Your Truck0054126Laser printer toner cartridge46.500085433Rewritable CDs – box of 1012.500104733Copier paper – box19.50
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000327 Chicago Office Supply 1411 E. Michigan Chicago IL 60606 1978 Michigan Ave. Chicago IL 60612 1213200 9 Your Truck 005 4126 Laser printer toner cartridge 46.50 0085 54 33 Rewritable CDs – box of 10 12.50 010 4733 Copier paper – box 19.50
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000327 Chicago Office Supply 1411 E. Michigan Chicago IL 60606 1978 Michigan Ave. Chicago IL 60612 12132009 Your Truck 005 4126 Laser printer toner cartridge 46.50 0085 5433 Rewritable CDs – box of 10 12.50 010 4733 Copier paper – box 19.50
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Chris Anderson, Wireds Editor in Chief
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Amazon - "We sold more books today that didn't sell at all yesterday, than we sold today of all the books that did sell yesterday. Netflix – In aggregate, unpopular movies are rented more than popular movies. iTunes – A miss is just another sale with the same margins as a hit.
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Internet allows businesses to tap into the Long Tail market. Lowering search costs could create a longer tail by increasing sales of hard to find products The Internet allows both lower prices and increased product variety.
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Larger market overall Improved customer service Greater cultural diversity
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