1. THE MARKETING CONNECTION

2. Goals Understand several key concepts of marketing
Learn the 7 marketing functions
Learn the 4 elements of the promotional mix.

3. Marketing is Everywhere
Look around the room- how many students have clothes or shoes with logos?
Have you ever based a look or hair style off a celebrity?
Have you ever worked in retail? Posted fliers? Convinced your friends to do something?

4. Marketing
Marketing- the process of determining and satisfying the needs and wants of customers.

5. The Key Functions of Marketing

6. 1. Product/ Service Management
Designing, creating, improving, and maintaining products and services that satisfy customers needs.

7. 2. Distribution
Getting the product or service to the customer the best way possible.
This includes everything from the factory to your hands.

8. 3. Selling
Direct contact with customers to determine their needs and satisfy these needs.
* a salesperson

9. 4. Market Research
The process of gathering and using information about customers to improve business decisions
Example: Surveying

10. 5. Financing
The process of getting the money to make and market the product/ service
EX: getting a business loan from a bank.
Selling stock

11. 6. Pricing
The process of deciding how much a product/ service will cost a customer

12. 7. Promotion
The communication to inform, persuade, and remind consumers to buy a product/service.

13. Marketing, Society, and You
Every business is involved in marketing.
Marketing is everywhere from the billboard you see.....
To the truck transporting products

14. To the location of the store you go to ....
To the cashier at the check out counter....
Where we feel the effects of pricing decisions.

15. Marketing Ideas Like a product or service....ideas can be marketed.
Politicians do it to “sell” plans and values to voters.

16. Marketing Individuals
Individuals also use marketing
Star athletes market athletic ability and success
College applicants market their potential as students
Job seekers market their potential as contributing employees

17. Marketing Yourself in the Workplace
You will need to “sell” yourself to....
get into college,
apply for scholarships,
get a job,
get a promotion,
convince other people of your ideas.

18. Employment is an exchange
You give your time and skills in exchange for a paycheck and benefits

19. You must understand your employers needs and wants so that job performance meets or exceeds expectations.

20. Marketing yourself- Marketing research
Self-assessment- understanding your strengths and weaknesses and personal preferences will help you find a good career match.

21. Marketing Yourself-Promotion
How to present yourself in the best light and showcase your value in your resume, job correspondence, and interviews