Download presentation
Presentation is loading. Please wait.
Published byKerry Gregory Modified over 5 years ago
1
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
A GENERIC PURCHASING-DECISION MODEL Need identification Information search product brokering Deciding what product to buy. merchant brokering Deciding from whom (from what merchant) to buy products. Evaluation of alternatives Purchase decision and delivery Postpurchase behavior Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-0
2
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
4-1
3
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Factors influencing online buyers' decisions Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-2
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.