1. The meaning and usage in George Orwell’s Animal Farm
Propaganda
The meaning and usage in George Orwell’s Animal Farm

2. What is Propaganda?
Propaganda is generally an appeal to emotion, not intellect:
There is usually a lack of logic
Or logic is skewed/distorted
Propaganda shares techniques with advertising and public relations:
promotes a commercial product through emotion (not fact)
shapes the perception of an organization, person, or brand (through manipulation, not logic)
Post World War II propaganda:
refers to political or nationalist uses of these techniques to promote ideas.

3. Types of Propaganda Ad hominem:
Attacking the opponent personally instead of the opponent’s ideas

4. Types of Propaganda Ad nauseam
Tireless repetition of an idea or slogan
Examples:
“…. or the terrorists win”
“It’s my money!”

5. Types of Propaganda Appeal to Authority
Shows important people to support a position, idea, argument, or course of action:
Example:
“If the president says it’s true, than it must be true because he is the president."

6. Types of Propaganda Appeal to fear: Example:
“If you don’t do this, we will all die!!!!!!”
"Voting for him is the same as voting for the terrorists."

7. Types of Propaganda Appeal to Prejudice
Based on race, ethnicity, social-class
Example:
“If you want to fight poverty, get a job.”
“If you support this bill, you only support the rich.”

8. Types of Propaganda Bandwagon:
This technique reinforces people's natural desire to be on the winning side. Everyone’s doing it, so it must be good!
Example:
“82% of Americans are jumping off bridges these days. When will you?”

9. Types of Propaganda Common man/Plain Folks
Attempts to convince the audience that the propagandist's positions reflect the common sense of the people.
Example:
“Buy Blue Bell ice cream. It’s blue bell country style. And blue bell is better by a country smile.”

10. Propaganda used in Animal Farm
Read Chapters 4 and 5 paying special attention to any possible forms of propaganda used
Then, working individually or in groups (no more than 3), choose a project from the menu activities to complete on propaganda.