1. “Speech is power: speech is to persuade, to convert, to compel”
Persuading
“Speech is power: speech is to persuade, to convert, to compel”

2. Relevance of Persuasion
Anyone here going into sales???
So, when will you need to persuade?
Needs:
Someone to help you.
Accept your viewpoint.
Get someone to change their mind. #

3. Relevance cont… When do we give speeches to persuade?
Talk to an employer about a job.
Try to entice a friend to join a group.
Discuss a controversial issue.
Propose a change.
Complete an assignment. #

4. Relevance Cont… We see persuasive speeches everyday.
Advertisements are mini-speeches:
They capture attention.
Present a case.
And end memorably.
Recognizing persuasive techniques help you:
Listen with greater objectivity.
Present your own effective appeals. #

5. Speaker’s Credibility
Refers to your reputation with or influence on the audience.
You want to be accepted as authoritative, knowledgeable, or influential.
Most gained through personal, first-hand experience, or researched study of the subject. #

6. Credibility cont…
While your experience is lacking, it will grow with your age.
Student’s best bet? Strong research, and identification.
Identification
Making sure the audience knows who “Joe Schmoe” is.
OOOHHH, he’s a Dr. That makes sense! #

7. Persuasive Language
Do you want to use good, strong, convincing, or memorable language?
Speak directly to the audience, addressing them as “you” often.
State specific actions listeners should take.
Use positive language that repeatedly points toward solutions.
Use words of action; Be direct.
Do not wander, or soft-pedal around what you want the listeners to do. #

8. Origins of Persuasion
Over 2500 Years ago, the Ancient Greek, Aristotle, established the principles of persuasion.
He wrote The Rhetoric, which is considered the most influential book on the subject, still!!! (2500 YEARS!!!)
Greatest influence in helping systematize logic – the science of thought and also the basis of an effective speech to persuade. #

9. Techniques of Persuasion
These techniques focus on gaining credibility, stirring emotion, and using logic.
Ethos
The way in which the audience perceives the character and personality of a speaker.
Logos
Logical appeal based on reasoning and evidence.
Pathos
Using the listeners’ personal drives, needs and desires. #

10. Bottom Line…
…a knowledgeable, sincere, logical speaker stands a greater chance of successfully persuading others!

11. End of Persuasive Notes…
What will you get today?