1. Dua Lipa The challenge What we did The results Warner Music
On the weekend of Dua Lipa’s debut album release, Warner Music wanted to target a young audience at the weekend when they're likely to be shopping.
What we did
Taking advantage of the weekend footfall peak, they ran a tactical weekend campaign on our D6 and iconic screens, using eye catching video content, in malls with an HMV to drive shoppers in-store.
The results
The album reached #5 in the UK album charts.
Environment: Shopping Malls
Media: Digital
Campaign: National