1. Blog review Semiotics (light) Time management
Tutorial 2
Blog review Semiotics (light) Time management

2. Class rules Roll list – tick off own name each week
Devices – use as needed for learning and research
Late – if half an hour late, justify. Option to attend later class. Regular lateness will be followed up
Leaving early – let tutor/group know. Again, option to attend another class

3. Blog writing – a research framework
Write your 400 word blog. Apply your knowledge gained through research and analysis to probe the issue
Research Skill Development (RSD) – model developed by education academics at the University of Adelaide
Recognises the research process has six core facets…
Use these facets to plan and shape your academic writing

4. For example… A blog post about whether a Netflix viewers are an audience or customers
Embark and clarify: What is our purpose? Refine the research question and ask why we are doing this? Who is the audience?
Find and generate: What do we need? Find/generate information/data using appropriate methodology
Evaluate and reflect: What do we trust? Is your information credible?
Organise and manage: How do we arrange? Organise information and data to reveal patterns/themes
Analyse and synthesise: What does it mean? Analyse information/data critically and synthesis new knowledge to produce coherent individual/team understandings
Communicate and apply: How will we relate? Communicate results and applications of the research, heeding relevant ethical, cultural, social and team issues and the needs of the audience

5. Activity: Blog review
In small groups – friendly help, constructive criticism!
Troubleshoot any blogging/tweeting problems
Find and read each others’ blogs (use the list on Moodle – add your blog if it isn’t there!)
Use the RSD framework to review the blog – can you identify each facet? Can you make any positive comments?
Go to my blog for a description of RSD: marionmc.wordpress.com/2018/03/14/week-2-tutorial- getting-started-and-audiences/
Next week we will be talking about how to give good feedback. Bring a printout of a blog post ready to share.

6. Review: Semiotics

7. Review: Semiotics

8. Review: Semiotics Semiotics of the tie What do these mean?
What do these mean?
Semiotics
Denotation
Connotation
Ideology – The Pervert’s Guide to Ideology
Can you decode these advertisements? Are they effective?

9. The Nationwide Audience David Morley & Charlotte Brunsdon 1980
Showed the same TV news report to 29 different viewing groups, including
bank managers, schoolboys, university arts and teacher training students, shop stewards
They found differences in the ways these groups ‘read’ the text
Dominant reading – by those who shared the point of view of the producers
Oppositional reading – by those who disagreed with the producers (it’s a beat up!)
Negotiated reading – those who could see both sides
The strike newsreel E
(listen without sound – a volunteer to do a commentary please!)

10. Activity: in pairs Analyse an image. Ask yourselves:
Choose an image from my blog, or find your own (
Ask yourselves:
What are these supposed to mean?
What the signifiers? (what is on the page?)
What the signifieds? (what does the image refer to?)
What are the connotations?
How is the image organised?
What colours/style are used?
What words are used?
What different does the context make?
What cultural myths and ideologies does the image call upon on terms of possible interpretations?
Share with the class

11. Academic skills: time management
Think about your time so far at university.
How much time are you devoting to each class?
Are you keeping records? Lecture notes? Readings?
Are you referencing the sources you use in your writing?
Have you diarised your assignments? What system do you use? (Would you like to update diaries now?)
Procrastination. How do you deal with it? Technological solutions: apps_us_58ab0f67e4b07602ad56aa64
How long can you focus? (Longer than you think you can:
How long can you last???