1. The Art of Start & The Triumph of Science
Tell your story... Build your legacy!
Economics based on scarcity - Entrepreneurship based on abundance
Manage your physical & mental health
Define your own brand (know your strengths & weaknesses)
Idea to Validation to Execution - Eliminate Risks
Funding Lifecycle: Seed  Series A  Series B  …  Exit (IPO or Acquisition)
Minority Shares
“Don't be satisfied with stories, how things have gone with others. Unfold your own myth.” ~ Rumi
Salman Azhar & Friends in 2018

2. Prelude Economics based on scarcity
Zero-sum game
Entrepreneurship based on abundance
Non-zero-sum game
Abundance is different from excess
Abundance focuses on as much as needed
Excess wants as much as possible
Examples of Abundance vs. Excess
Hearing: Learning vs. Forgetfulness
Sight: Visualization vs. Confusion
Speech: Communication vs. Babbling
Food: Nourishment vs. Gluttony
Both have valuable lessons
Excess is difficult to process!
Your grandparents got time to reflect to go through a process of expansion
You’ll must identify & focus
Salman Azhar & Friends in 2018

3. Prelude Manage your physical health Manage your mental health
Productivity needs healthy body
Get enough sleep
There are no medals for reducing sleep
Manage your mental health
You’ll experience challenges every day
Your strengths/weaknesses will be magnified
Stay humble, stay hungry
Practice humility daily!
Same for all virtues/vices
Your grandparents exercised naturally
“Sleep your way to the top.” ~Arianna Huffington
You can’t hide your zits in small companies!
​Be Zen/Sufi…
“In your non-existence is your existence.” ~Mevlana Rumi
Salman Azhar & Friends in 2018

4. Salman Azhar & Friends in 2018
 Wikimedia Commons
Who are you?
El Petit Kraken | Web design
“The mass of men [and women] lead lives of quiet desperation. What is called resignation is confirmed desperation.” ~ Henry David Thoreau
Salman Azhar & Friends in 2018

5. Salman Azhar & Friends in 2018
Don't be one of them! ~ Salman Azhar
If you can make one heap of all your winnings
    And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
    And never breathe a word about your loss;
If you can talk with crowds and keep your virtue,   
    Or walk with Kings – nor lose the common touch…”
~ Rudyard Kipling
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

6. Leverage your talent! Do something new!
Leverage your talent! Do something new!
Product?
Company?
El Petit Kraken | Web design
El Petit Kraken | Web design
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

7. Salman Azhar & Friends in 2018
Define your own brand!
What values define YOU?
“Remembering that I'll be dead soon is the most important tool… leaving only what is truly important… avoid the trap of thinking you have something to lose.”
~ Steve Jobs
El Petit Kraken | Web design
Set your priorities
Salman Azhar & Friends in 2018

8. What are your STRENGTHS?
Develop a team to feed your strengths
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

9. What are your WEAKNESSES?
Develop a team to complement you
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

10. Idea to Validation to Execution!
Milestones
Budget …
“I have the same strategy as Tiger Woods but he executes it better.”
~A CEO
Many others will have the same idea
It’s all about executing ideas
Salman Azhar & Friends in 2018

11. Salman Azhar & Friends in 2018
Idea to Validation to Execution!
Idea aka Value Prop!
Address Cx0 & users
x = E|T|F|O
El Petit Kraken | Web design
Idea
Validation
Execution
Salman Azhar & Friends in 2018

12. ParaData Credit score for supply chain! Soha Enterprise secure access
Idea to Plan to Execution!
ParaData Credit score for supply chain!
Soha Enterprise secure access
Qvivr/Swyp Carry one card to swipe
G2 Robotics Security Robots save you time & money
Idea
Validation
Execution
Salman Azhar & Friends in 2018

13. Salman Azhar & Friends in 2018
 Wikimedia Commons
Idea to Plan to Execution!
Swyp Card Risks?
Technical: EMV Chip?
Others?
El Petit Kraken | Web design
Idea
Validation
Execution
Salman Azhar & Friends in 2018

14. Validation? Idea to Plan to Execution! Idea Validation Execution
Validation?
Why will prospects pick you?
When will they decide?
What will make them decide?
Will they ever decide?
El Petit Kraken | Web design
Idea
Validation
Execution
Salman Azhar & Friends in 2018

15. Salman Azhar & Friends in 2018
Idea to Plan to Execution!
Execution?
More later!
Idea
Validation
Execution
Salman Azhar & Friends in 2018

16. Salman Azhar & Friends in 2018
Eliminate Risks
Technology Risks
Business Risks
Market Traction
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

17. …  Exit (IPO or Acquisition)
Funding Lifecycle
Seed  Series A  Series B Series C  …
…  Exit (IPO or Acquisition)
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

18. Salman Azhar & Friends in 2018
Seed Fund
Around $x00,000
Valuation deferred
~20% Discount (10-30%)
~1 year (1-2 years)
~5% interest
~$5M cap
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

19. Series A Funding Priced Example $9M Pre-Money $3M Cash-in
What percentage should investors get?
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

20. Series B Funding Re-Priced Example $27M Pre-Money $3M Cash-in
What percentage should investors get?
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

21. Series A Funding Series B Funding Series A vs Series B Funding
$9M Pre-Money
$3M Cash-in
Series B Funding
$27M Pre-Money
$3M Cash-in
$3M in Series B buys less because shares are worth more (up round)
El Petit Kraken | Web design
Dilution
Salman Azhar & Friends in 2018

22. Salman Azhar & Friends in 2018
Minority Shares
Founders: 67.5%  2 board positions (33.75% ea.)
Series A: 22.5%  2 board positions (11.25% ea.)
Series B: 10%  1 board positions (10% ea.)
Board sets the direction, hires/fires CEO, etc.
El Petit Kraken | Web design
Salman Azhar & Friends in 2018

23. Acquisition
IPO
(Dissolve)

24. Salman Azhar & Friends in 2018
Recap: The Art of Start & The Triumph of Science 1
Don’t live a life of quiet/confirmed desperation
Leverage your talent! Do something new!
Define your own brand
Identify your strengths & weaknesses
Identify your strengths
Develop a team to feed your strengths
Identify your weaknesses
Develop a team to complement you
Salman Azhar & Friends in 2018

25. Salman Azhar & Friends in 2018
Recap: The Art of Start & The Triumph of Science 2
Idea
 Plan
 Validation  Pitch
Eliminate Risks
Funding Cycle
Seed  Series A  Series B Series C  …
Minority Shares
Exit…
Salman Azhar & Friends in 2018