1. Overall Total % of TV-topics in Top 10 During Primetime
84%
Overall Total % of TV-topics in Top 10 During Primetime
Ad-Supported TV Accounted for Over 8 Of The Top 10 Trending Twitter Topics Through The Four-Week Time Period
Ad-supported TV dominates the top social conversations on Twitter deeper into the night as more primetime shows and sporting events air
8:30p
Total % of
TV-topics In Top 10: 73%
9:30p
Total % of
TV-topics In Top 10: 86%
10:30p
Total % of
TV-topics In Top 10: 88%
11:30p
Total % of
TV-topics In Top 10: 88%
Source: VAB custom analysis of Top 10 trending Twitter Topics each night (8:30p, 9:30p, 10:30p, 11:30p) aggregated during 4-week time period (9/24/2018 – 10/21/2018). Results include both “direct” and “related” TV topics. 1