1. Mattel & Channel 5 The challenge What we did The results
Bob the Builder
The challenge
To support the relaunch of Bob the Builder, Mattel wanted to reach children aged 2-5 and their parents in a fun environment.
What we did
Ran a 6-sheet campaign across playhouses nationally. The posters were situated in key areas in each centre to reach younger children and their parents.
The results
Mattel were pleased with the campaign, click here to see a video of vox pops from Gambado Chelsea.
Environment: Playhouse
Media: 6-sheets
Campaign: National