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Nonprofit PSA Fundamentals

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Presentation on theme: "Nonprofit PSA Fundamentals"— Presentation transcript:

1 Nonprofit PSA Fundamentals
Paul Clarke Nonprofit Resource Center Access Fort Wayne January 2012 A SpringBoard program for Get on Board

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3 About the 23@4 Launched 2009 Least you need to know
Resources for further assistance

4 About SpringBoard January: Nonprofit PSA Fundamentals
February: Founder’s Syndrome March: Nonprofit Lifecycle? April: Recruit & Orient May: Engaging Young Leaders SpringBoard! is a series of five programs to help your board recruit, retain and engage a new generation of board members. Our 2012 spring programs make up the SpringBoard! series as part of our Get on Board collaboration with YLNI. Registration is required for each program and will open 30 days prior. Materials will be posted when shareable.

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7 Why Public Service Announcements?
Get on Board Video library Marketing Resources Endless Possibilities

8 Why Access Fort Wayne? 30 years Guides Local audience
Central clearinghouse Equipment Capacity

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10 6 Things First Assign key person Think: Audience Shorten the message
Determine Message Consider visuals Write your script

11 The Experience Point Person Timeline Editing Planning
Meeting w/ Access Fort Wayne Production

12 Access Fort Wayne Your YouTube Local media outlets Local blogs

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