1. Brands & Advertising
Unit 1 Notes

2. ADVERTISING:
Any paid form of non-personal presentation of ideas, goods, or services

3. BRAND/COMPANY LOYALTY:
Customers' allegiance to a particular brand or company

4. COMPANY MARK/LOGO:
A distinctive symbol, design, or group of letters that is seen but cannot be spoken

5. Trademark: LANHAM ACT:
Federal law that provides trademark protection; specifies proper procedures for registering trademarks
Usually an identifying device that is more visual than verbal, although it may combine words and symbols, or it may be a created or a uniquely spelled word. Examples: Levi Strauss, Smith Brothers, General Electric, or Cadillac.

6. SLOGANS They're Grrrreat!!!
A sentence or phrase designed to implant in the mind of the reader a positive attitude toward the product, service or company being advertised.
They're Grrrreat!!!

7. Entrepreneur
1.A person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk. 2.An employer of productive labor; contractor.

8. NAME THAT COMPANY!!!
"Buy it. Sell it. Love it."

9. NAME THAT COMPANY!!!
"Do you have the bunny inside?"
Energizer

10. NAME THAT COMPANY!!! Sony Playstation
"Live in your world, play in ours."
Sony Playstation

11. NAME THAT COMPANY!!!
"No battery is stronger longer."
Duracell

12. NAME THAT COMPANY!!!
"Can you hear me now? ...Good!"
Verizon

13. NAME THAT COMPANY!!! Calvin Klein
"Between love and madness lies Obsession."
Calvin Klein

14. NAME THAT COMPANY!!!
"Just do it"
NIKE

15. NAME THAT COMPANY!!!
"M'm! M'm! Good!"
Campbell's Soup

16. NAME THAT COMPANY!!!
"Once you pop the fun don't stop."
Pringles

17. NAME THAT COMPANY!!!
“It does a body good."
Milk

18. NAME THAT COMPANY!!!
"Obey your thirst"
Sprite

19. NAME THAT COMPANY!!! …

20. NAME THAT COMPANY!!!
Do the “Advertising” Worksheet in your Unit 1 Packet
You may work in Groups