1. Persuasive or Argumentative
Higher Folio
Persuasive or Argumentative

2. Persuasive/discursive techniques
Personal language
Stats/quotations
Rhetorical qs
Triads – ‘Animal testing is cruel, inhumane and barbaric.’
Litotes
Hyperbole
Repetition of words/phrases/structure
Alliteration
Personal experience/anecdote
Humour
Assertive expressions (It cannot be denied that/It is undoubtedly true…)
Question and answer (So, what are the dangers of Gagaism? Well, the dangers are many – you may find yourself wearing bacon as some sort of makeshift dress, for a start!)
Emotive language (said/shouted/roared)
Structural techniques: e.g. 1 sentence paragraphs.
Antithesis: opposing statements side by side. PCs are the dunces of the computer world;Macs the quick-witted go-getters.

3. Structure - Persuasive
Powerful intro
One argument per paragraph starting with strongest
Paragraph outlining arguments against but ultimately disproving them.
Powerful conclusion
Word count: 1,300 words

4. Structure - Discursive
Intro outlining the topic
Main body – one argument for, one against etc.
Conclusion offering a decisive view or a sense of balance.

5. Task
Read through the examples and decide what was good and bad about them.
What mark would you give them?
Use the mark key in the Folio booklet

6. Target I will be discussing your ideas with you on Friday.
I will expect a submitted plan and title on (not after) the 4th of September.