1. Global Sporting Event as a Business Opportunity for the Israeli Companies Case Study – EURO 2012 09.12.2007, Tel Aviv Global Sporting Event as a Business Opportunity for the Israeli Companies Case Study – EURO 2012 09.12.2007, Tel Aviv

2. Characteristics of International Sporting Event Large scale projects Participation in prestigious projects serves well the business image of the company Having a foot in the door of the local market Subcontractors of the multinationals Tough delivery deadlines Creative and flexible last minute solutions Multiple use of the facilities after the event

3. Potential Sectors for Israeli Participation Telecommunication & IT Homeland Security Projects & Infrastructure Environment

4. Major Sporting Events – Israeli Past Experience Summer Olympic Games in Atlanta (USA), 1996 Summer Olympic Games in Sydney (Australia), 2000 Football World Cup (Japan & Korea), 2002 Winter Olympic Games in Salt Lake City (USA), 2002 Summer Olympics in Athens (Greece), 2004 European Football Championship (Portugal), 2004 Winter Olympics in Torino (Italy), 2006 Football World Cup (Germany), 2006 Pan-American Games (Brazil), 2007

5. Success Story: Athens 2004 Event: Summer Olympic Games in Athens (Greece), 2004 Total budget: ~ $ 10 billion Projects done by the Israeli companies: ~ $ 200 million Main sectors: Telecommunication & IT, HLS, Environment, Projects & Infrastructure

6. Future Sporting Events – Israeli Opportunity European Football Championship (Austria & Switzerland) 2008 Summer Olympic Games in Beijing (China), 2008 Commonwealth Games (India), 2010 Winter Olympic Games in Vancouver (Canada), 2010 Football World Cup (South Africa), 2010 European Football Championship (Ukraine & Poland), 2012 Summer Olympic Games, London (UK), 2012 Winter Olympic Games in Sochi (Russia), 2014

7. South Africa 2010 World Cup Israeli companies are in a very good position to contribute to challenges faced by South Africa, such as: Promising safe and secured games Upgrading telecom infrastructure to meet world media needs Mapping business opportunities in the areas of HLS and telecom – seminar will be held in Israel on January 7, 2008 Israeli business delegation to visit South Africa in March 2008 Intensive promotion activity for the Israeli companies

8. Case Study: EURO 2012 (Ukraine) Israel-Ukraine MOU on cooperation in preparations to EURO 2012 event Joint Israel-Ukraine Working Group with participation of public and private sector Meetings with key decision makers and direct access to major projects Israeli business delegation to Ukraine in the first half of 2008

9. Thank You!!! Boaz Hirsch Senior Deputy Director General Director of Foreign Trade Administration Ministry of Industry, Trade and Labor