1. SUBTEXT
Essay Assignment

2. Essay Assignment (1) ASSIGNMENT:
Draft a 2-3-page essay on the subtext of one of the following: 
a television program (show or news)
commercial
film (perhaps too long for this project)
advertisement
or music video

3. Essay Assignment (1) ASSIGNMENT:
This activity is based on the exercise in your textbook.
Consult Chapter 3, particularly the section entitled “The Psychology of Argument,” which begins on page 178.

4. Essay Assignment (2) SOURCES:
While most students use YOUTUBE.COM for this assignment, you may also follow the links below:
ADVERTISEMENTS ONLINE
AD* ACCESS (Duke University)
ALL POLITICAL ADS
PHILIP MORRIS ADVERTISING
LIBRARY of CONGRESS—ADVERTISING

5. Essay Assignment (3) WORKS CITED page:
On your Works Cited page, draft a proper MLA citation for your sources
Author, Title, Source, Dates
The complete URL (Web address)
Your Small Group-mates need to be able to locate your source.
No other research is required
this is strictly your insight

6. Essay Assignment (4) DESCRIPTION:
Since you cannot bring copies of your advertisements to show to the class,
you must describe your subjects in detail
vivid description
detailed summary and explanation
In the Introduction
Or in the second paragraph
NO more than a single paragraph
since the focus of your paper is the SUBTEXT

7. Essay Assignment (5) FIND the SUBTEXT: See the “process” below.
This is the FOCUS of your paper.
Hence, it should make up the bulk of the paper
Do not be afraid to “go too far.”

8. Essay Assignment (6) Submit to the instructor a typed document
2-3 pages in length
in essay format
that details the SUBTEXT (plural) in your source
and include a Works Cited page

9. Essay Assignment (6) Submit to the instructor a typed document
Headers and Title
Introduction
Description paragraph
Subtexts (1 per paragraph)
Conclusion
Works Cited page