1. 2020 CENSUS Regional Coordination
Mid-America Regional Council
NARC National Conference of Regions February 11, 2019

2. What’s at stake in 2020? – the importance of a complete count.
Fair representation
Fair allocation of federal $$
$675 billion for 132 federal programs
Information for planning and decision making
What’s at stake in 2020? – the importance of a complete count.
What’s at stake in 2020? – the importance of a complete count.f
Determines fair representation
Impacts representation in Congress and in state legislatures
Informs fair allocation of federal $$
Used to apportion $675 billion in federal funds to states and local communities
132 federal programs
3. Essential information for planning and decision making

3. How will the Census Bureau conduct the count in 2020?
November 2019
Hiring enumerators begins
“Get Out the Count” promotion
March 2020
Postcards mailed
Respond online
Paper survey
How will the Census Bureau conduct the count in 2020?
How will the Census Bureau conduct the count in 2020?
Hire enumerators beginning November 2019
Get Out the Count – Census Bureau begins promotion in November 2019
All households receive either postcard with invitation to respond online or an invitation plus a paper survey (third week of March 2020)

4. How will the Census Bureau conduct the count in 2020?
February-April 2020
Group quarters enumeration
May July 2020
Non-response follow-up
November 2020
Census Bureau completes tabulation
How will the Census Bureau conduct the count in 2020?
How will the Census Bureau conduct the count in 2020?
Group quarters enumeration (February – April 2020)
Non-response follow-up (May 2020 – July 2020)
Census Bureau completes tabulation (November 2020)

5. Challenges achieving a complete count
Distrust of government
Mobility of population
Increased diversity
More non-English speaking citizens
Challenges achieving a complete count
Challenges achieving a complete count – slide 1
Distrust of government
Mobility of population
Increased diversity
More non-English speaking

6. Challenges achieving a complete count
Informal living arrangements
Declining response rates
New survey methods
Citizenship question
Cybersecurity
Challenges achieving a complete count
Challenges achieving a complete count – slide 2
Informal living arrangements
Declining response rates
New methods with online survey
Concern about citizenship question
Cybersecurity

7. Hard-to-count populations
Limited English proficiency
Very young children
Immigrants
Persons of color
College students and young adults
Hard to Count Populations
Limited English proficiency
Very young children
Immigrants
Persons of color
College students and young adults

8. Hard-to-count populations
Renters
Gated communities
Homeless population
Limited internet access
Hard to Count Populations – slide 2
Renters
Gated communities
Homeless population
Those with limited internet access

9. Role of regional council & local gov’t
Jan-July 2018
Local Update of Census Addresses
April 2019-April 2020
New residential construction
Role of regional council & local gov’t
Role of regional councils and local government
Local Update of Census Addresses (LUCA) (Jan – July 2018)
Provide Census Bureau with info on new residential construction (April 2019 – Jan 2020)

10. Role of regional council & local gov’t
Review and define census geography
Local communities will review:
census block
block group
census tract boundaries
Role of regional council & local gov’t
Role of regional councils and local government – slide 2
Review and define Census geography
Local communities will review census block, block group and census tract boundaries in 2019

11. MARC role to support a complete count in Metro KC
March 2019
Form regional CCC
Support local CCCs
June 2019
Develop communications and outreach plan
Engage diverse community organizations
MARC Role to Support a Complete Count in Metro KC
Form a Regional Complete Count Committee (March 2019)
Support Local Complete Count Committees (Beginning March 2019)
Develop regional communications and outreach plan by June 2019

12. MARC role to support a complete count in Metro KC
Raise funding
Implement communications plan
Traditional media, social media, news media and outreach with community partners
Identify locations where residents can obtain assistance
Address cybersecurity concerns
MARC Role to Support a Complete Count in Metro KC – slide 2
Raise foundation and other funds
Implement communications plan with:
traditional media, social media, media partners, outreach with community partners
Identify locations where residents can obtain assistance with online survey forms
Address concerns around cybersecurity and enumerators (unknown persons) in neighborhoods

13. Resources & Information
National League of Cities toolkit
Census.gov/roam
Database & mapping tool
CUNY hard-to-count maps
Resources and information
National League of Cities Toolkit
database and mapping tool on hard-to-count population
CUNY Hard-to-Count maps

14. Mapping Hard-to-Count Areas
Wyandotte County, Kansas (CT 402)
1,310 people live in households
Only 67.1 percent completed 2010 census questionnaires
32.9 required in-person follow up
Tools provide info on HTC areas including internet connectivity
One of the hardest to count tracts in the country is in Wyandotte County, Kansas
Census estimates from show 1,310 people live in 445 households in this tract
In 2010, only 67.1 percent of the tract’s households mailed back their census questionnaire
32.9 percent required costly and difficult in-person follow up

15. Marlene Nagel Community Development Director Mid-America Regional Council 600 Broadway, Suite 200 Kansas City, MO
Contact Information