1. Web and Internet Search: What’s Next?
January 2005

2. Web Search Ecology Consumers Task Orientation Speed and convenience
Aggregation
Access
Search
Engines
Targeted Exposure
Measured Performance
Publishers
Advertisers
Traffic
Revenue

3. Accessibility Innovation Prospects New Points of entry New Devices
Desktop applications
Customized Search boxes
Web services
New Devices
Mobile access
Living room instead of home office

4. Innovation Prospects Aggregation New content Premium content
Web-enabled public content
E.g. groups
Community generated content
Blogs, reviews, etc
Media
Video, audio, TV
Private content
, photos, etc.

5. Task Orientation Innovation Prospects
Better anticipation of user needs
Query categorization
E.g. local, navigational, opinion, person
Content categorization
E.g. Topic, quality, type
Alternative UI’s
Verticals
Broadband, responsive UI’s