1. Civility, Safety & Interaction Online
5/20/2019
Civility, Safety & Interaction Online
South Africa, January 2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2. Key Findings – South Africa
5/20/2019
Key Findings – South Africa
The nature of online risk types: The types of risks that stood out for South Africa compared to the global averages included: 1) receiving offensive or obscene content, 2) encountering internet hoaxes and fake news, and 3) being called offensive names
Our social circles became more risky: Within South Africa, risks from family and friends also increased to 30% (+9% YOY), though the gain was not as pronounced as some other countries
The pain from online risks was significant: South Africans reported above-average levels of severe pain compared to the rest of the world
Consequences were up; positive actions were mixed: South African consumers matched the WW trend for consequences and were more likely to say that they shied away from social media, blogs and forums following online risk exposure
Millennials and teenagers were hit hardest by risks: A higher percentage of teenage girls in South Africa suffered from moderate to severe pain from online risks compared to their global peers (68% in South Africa vs. 61% in the rest of the world)
There was a surge in teens asking for help. In South Africa, teens surpassed the global average in asking for help from a parent with an online risk (54% vs. 42%) and in seeking help from some other adult (37% vs. 28%)
Slight decline in DCI: South Africa (+1) registered a small loss in DCI and ranks #21 out of the 22 countries surveyed
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

3. Nature of online risk types in South Africa
5/20/2019
Nature of online risk types in South Africa
The most common type of unwanted contact involved attempts to collect personal information; repeated unwanted contact was the second highest risk in this category, and was noticeably higher than the global average
South Africans were most likely to encounter internet hoaxes and fake news, the former notably higher than the global average
Various forms of bullying were the most typical behavioral risks experienced; offensive name- calling and purposeful embarrassment were both higher than the global averages
Receipt of unwanted sexual imagery or messages dominated this category both in South Africa and globally; unwelcomed requests to share intimate imagery was 17 points higher in the South Africa than the rest of the world
Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced.
Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4. Social circles became riskier in South Africa
5/20/2019
Social circles became riskier in South Africa
Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY
Within South Africa, risks stemming from family and friends also increased noticeably to 30%, though the gain was not as pronounced as in other countries (+9% in South Africa vs. the previous year)
JR add
Risks from family and friends +9 points in South Africa
(+11 WW)
*Added in Latest Wave
Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

5. Severe pain from online risks was higher in South Africa
5/20/2019
Severe pain from online risks was higher in South Africa
Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all
Within South Africa, moderate to severe pain was experienced by 61% of consumers, 6 points above the global average; South Africans reported above-average levels of severe pain compared to the rest of the world, as well
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

6. 5/20/2019
South Africa experienced more consequences from risks, but showed mixed results in taking positive action
Worldwide, there was an increase in consequences and a decrease in positive actions; the top five consequences showed 3- to 4-point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points)
South Africans matched the WW trend for consequences and were more likely to steer clear of social media, blogs and forums following online risk exposure
South Africa showed mixed results in positive actions: they were less likely to defend someone who was treated meanly online, but we more likely to say that they treated other people online with dignity and respect
*Worldwide trend based on 20 countries common in latest research and prior year
**Digital Civility Challenge item
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

7. Millennials and teenagers were hit the hardest
5/20/2019
Millennials and teenagers were hit the hardest
Online risks had some of the strongest impacts on millennials and teenagers in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain
Overall, exposure to risks as measured by DCI and average number of risks was higher than the global averages
More teenage girls in South Africa suffered moderate to severe pain from online risks compared to their global peers (68% vs. 61%)
Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

8. More teens asked for help with online risks
Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%)
In South Africa, teens outpaced the global average in asking for help from parents with an online issue (54% vs. 42%) and in seeking help from another adult (37% vs. 28%)
Asking parents for help jumped 44 points
Asking another adult for help rose 27 points
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

9. 5/20/2019
DCI trend
DCI Rank
Country
Region
2 years ago
prior year
latest research
Global 65 68 66 2
United States
N. America 56 61 51 8
Canada 60 1
United Kingdom
W. Europe 45 50 3
France 58 52 4
Belgium 59 5
Germany 62 57 9
Italy 63 11
Ireland 64 16
Hungary
CEE 73 72 19
Russia 74 75 6
Malaysia
APAC 7
India 10
Singapore 15
Vietnam 71 12
Mexico
Latam 76 69 13
Brazil 70 17
Colombia 77 18
Argentina 20
Chile 22
Peru 78 79 14
Turkey
MEA 21
South Africa
Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact
South Africa (+1) registered a small loss in DCI and ranks #21 out of the 22 countries surveyed
*Worldwide trend based on 20 countries common in latest research and prior year
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.