1. Developing The Product
Your Fantasy Football Team

2. Why This Location Consider the following: Traffic patterns Facilities
Current stadiums
Common areas
Money
City permits v. licenses

3. Stadium Locations

5. Mascot Who Easy to pronounce name
Fearful v. fearless (i.e. Owl v. Dragon)
Age appropriate
Does it match the team name/theme
Will it attract fans/photo ops

6. Sample Mascots

7. What’s In A Name Keep in mind: Chants Cheers Fans of all ages
Common to fans

8. Name Examples

9. Team Colors Things to consider: Location Trends
Common colors among teams

10. Common Color Theme

11. Logo
Says it all
Keep it simple
Make it unique
Brand identity

12. How It Changes Over Time

13. Time to work
Now work with your Fantasy Football team and get to work 