1. 2011 U.S. Legend Cars Sponsorship Proposal
Jake Spillers Racing
2011 U.S. Legend Cars
Sponsorship Proposal

2. Table of Contents Driver Biography Team History The Car
Benefits of Sponsorship
Television Exposure
Demographics
Sponsorship Programs
Sponsorship Logo Placement
Sponsorship Car Design
Contact Information

3. Jake Spillers Biography
FAST FACTS
Driver No. : 46
Car: INEX Legend Car; 1937 Ford Sedan
Birthday: April 4, 1996
Born in: Naples, FL
Currently Living: Holly Springs, NC
Jake Spillers is known as a knowledgeable, friendly, hard working and determined person. He is a focused leader and honors student at Holly Springs High School where he enjoys math, science and sports including biking, skiing, travel soccer, and cross country. Jake is one of the most determined, fastest and upcoming drivers in motorsports you will ever meet. And his goal is to be a future driver in the NASCAR Sprint Cup Series.
Jake started his racing career at six years old, living in Ashburnham Massachusetts, and ever since he’s been hooked. Starting in go-karts, he won several races. In 2007, Jake then moved to minicup racing in the Seekonk Youth Racing Association (SYRA) 600 division at Seekonk Speedway. In his first year in minicups Jake did very well with one win and a 2nd place finish at the prestigious DAV Memorial Fall Classic. By the second year, at age 12, he blew the field away repeatedly scoring victories. He won a feature at Seekonk, two at Hudson Speedway, and placed in the top three every race with 15+ competitors. Furthermore, he proudly won the 2008 championship in his second year of racing minicups setting the record for the youngest to win the SYRA 600 Championship, at just 12 years old!

4. Jake Spillers Biography Cont.
Jake began his third year in Minicup racing for Mercure Motorsports in the SYRA 750 division, against drivers up to 18 years old. He had another outstanding year winning twice at Seekonk and adding two victories at Hudson Speedway. Jake worked hard on his car, determined to win every time. Through suffering a couple wrecks, Jake managed to keep his car running with no “DNF”s throughout the 2009 SYRA 750 season, resulting in winning the championship! It was his second year in a row as a division champ, breaking more Seekonk Speedway records. Jake is not only the youngest and first to win the 600 and 750 championships back to back but also, the youngest to win the SYRA 750 championship.
In 2010, Jake had his eyes set on the Legends division. Starting out he competed on both Wednesday and Saturday evenings at the Waterford Speedbowl in Connecticut. After 12 races Jake was 6th in points and currently was in position for rookie of the year. In August, Jake and his family moved to the racing capitol of the country, North Carolina. Here, Jake is racing up and down the east coast at several different tracks, but mainly staying local in NC. Jake Spillers Racing currently has Kyle Beattie Racing managing and setting up our cars. At each event Jake races in front of hundreds to thousands of people, also having television appearances on “SPEED Channel”. As a 14 year old driver, it is our hope that Jake will gain the valuable experience he needs for us to continue to be successful and grow our race team. And as we strive for these things, we need to partner with other businesses to ensure that we have the best chance to win every week.

5. Info about Kyle Beattie Racing
Beattie Racing, Inc. is well known for its team spirit and family atmosphere. If you ever need to find someone from Beattie Racing, look for our shirts in the pits! Customers are not just customers, but more like family to Kyle. He makes his rounds, sometimes going to four different tracks in a weekend, making sure the drivers are taken care of. KBR has two traveling teams where Kyle or long time crew chief, Neal Cantor, will always be present at the track. Both Kyle and Neal have more than 10 years of race experience.

6. Kyle Beattie Racing Cont.
Visit for more info on Kyle and KBR Services.
At Beattie Racing we are a full service race shop and we are known for our set up and maintenance business. We have a fully stocked parts inventory and carry most Legends parts to the track. We have a full fabrication shop and can handle any of your chassis repair needs, including clips. At KBR we do all of our body work in house. We have a state of the art paint booth and sanding station, as well as years of paint experience to handle all of your paint and body needs. Through the years we have added tire cutting, custom rear ends, front clips, race car transportation and trackside support. We have years of driving experience and multiple championships throughout our staff and we offer on and off track driver training and coaching. We have a touring Legends team and ASA Super Late model team. We also offer complete Summer Shootout programs for Legends. So at KBR, we will better your racing operation. From clips to tires to the complete package...we have you covered.

7. Legend Cars
Wheelbase: 73.00"
Overall Width : 60.00"
Overall Length: 10' 6"
Height: 46"
Engine: Yamaha 1250cc (sealed)
Horsepower: 122 HP
Weight: 1300 lbs. with driver
Tires: Federal SS595 INEX Edition
Wheels: Width:7" / Diameter: 13"
Suspension: Coil Over With Bilstein Shocks
Frame: Full Tubeframe With Integral Rollcage
Harness: Five-Point
Legends Cars have become one of the fastest growing segments of motorsports today. With drivers being classified into four different divisions, Legends Cars is THE racing opportunity that is available to anyone! The Pro Division is for the experienced drivers. The Masters Division features drivers 40 years and older. The Semi-Pro Division is the novice class, featuring the drivers that are new to the sport or have been inactive in other forms of racing for a while. Then there is the Young Lions Division which is designated for the drivers between the ages of 12 and 16. Since the car stays the same from division to division, it is the driver that makes the difference!
Visit for more info.

8. Benefits of Sponsorship
Allow you to get in at the ground level with a talented young driver where you will earn maximum exposure for your brand/company
Strong company presence
Sustain your business’ success and growth using one of the fastest growing methods of advertising
Will allow you a one of a kind marketing program that will put you ahead of your competition
Great starting position for a young or developing company who wish to get their name out to the public fast and effective, using a New Product Campaign
Grants you a positive long lasting customer base using your unique sponsorship opportunity
Race fans are more likely than any other sports fan to link with their drivers sponsor and have a tendency to only purchase that companies products
Become part of our team, and racing family, as well as part of our unique rolling billboard, that will give you, your clients, employees and fans a positive and exciting impact in today’s hottest spectator sport
Car, driver, and team appearances'
National Television, Radio and print exposure
Customer and employee entertainment/incentive programs
Diversified marketing efforts in one of the most profitable markets
Brand awareness, sales promotions, and display advertising
Sponsorship becomes a long-term investment

9. Additional Benefits
Jake Spillers Racing has a proven track record of success.
Many public address announcements at the Speedway including victory lane interviews and in-race reports on the team.
As Jake develops a fan base, this marketable young man will encourage fans to buy from the brands that he proudly represents, generating a loyalty to those companies that support him.
You will receive prominent decal placement on our race car, our website, and our trailer, which travels throughout the southeast weekly, passing many other vehicles on heavily traveled roads.
Become involved in the sport of auto racing, and gain access to our team’s garage as well as to our pit stall at the Speedway.
Arrange for you and/or your employees to come down to the racetrack in support of us as part of your sponsorship.
We are happy to make promotional appearances at your place of business so people can see how you are not only active in the local community, but with a young man who strives to be the best that he can on the race track, in the classroom and in his home.
The number one reason for you to become involved with our team is because it is inexpensive advertising.
Can assure that there is not another opportunity out there that would get you as much exposure for as low a price.

10. Media Exposure
U.S. Legend Cars major events such as the “Legends Million” will be aired on SPEED Channel.
2011 Broadcast Schedule TBA
SPEED Channel, the nation's fastest growing sports cable network, is the first and only 24-hour cable network devoted exclusively to motor sports and the human fascination for speed. Currently seen in more than 57.1 million U.S. homes and 4.5 million more in Canada, SPEED Channel was acquired by Fox Cable Networks Group in July 2001.
Speed Channel also advertises multiple adds for “U.S. Legend Cars”.
On the Web
Popular racing site, offers interviews, race summaries, videos, and live race broadcasts for “U.S. Legend Cars” racing events.
Sponsors will also receive placement on our website,

11. Demographics for Auto Racing
Male-Female Ratio
62% Male
38% Female
Residence Status
76% Own Home
24% Rent
Marital Status Education
62% Married 9% Some High School
23% Single % High School Grad
15% Divorced/Widowed 40%College/College Grad
Occupation Age
25% Professional % Under 18
27% Technical % 18-24
19% Skilled Trade % 25-34
12% Un-Skilled Labor % 35-44
6% Retired/Unemployed % 45-54
16% Other % Over 55

12. Fan Loyalty To Companies
A NASCAR racing marketing partnership has greater potential to influence loyalty and brand among fans than any other.
Nearly $2 out of every $10 spent on marketing partnerships in the United States is spent in NASCAR.
Strong mix of veterans and up-and-coming new talent.
NASCAR is #1 in sport fan brand loyalty .
NASCAR fans are 3 times as likely as non fans to try and purchase sponsors’ products and services.

13. 2011 Sponsorship Proposal
By becoming a Sponsor your company will immediately gain national, regional, and local recognition, and the maximum amount of exposure. We have custom tailored a sponsorship opportunity for you and your business.
Jake Spillers Racing has 60 races scheduled for the year of 2011.
Sponsorship Programs: Sponsorship of Jake Spillers Racing No. 46 driven by Jake Spillers.
Full Year: Includes logo placement on Trunk and Hood Investment: $13,500.00
Full Year: Includes logo placement on Side Panels/ Fenders. - Investment: $7,500.00
10 Races: Includes Associate Decal Investment: $750.00
Full Year: Includes Associate Decal Investment: $3,500.00
Single Race Weekend: Logo for All areas of Car Investment: $
Other Sponsorship deals CAN be negotiated.
Sponsorship funding goes towards entry fees, travel, fuel, tires, engines, parts, marketing, etc.

14. Sponsorship Logo Placement
The first and often most looked at location for your companies logo will appear on the hood.
Your logo may be located on multiple side locations. In front of the car number are associate decals.
Another location for your company logo is on the Rear of the car. This is the largest position for your company logo.
Driver’s firesuit and autograph cards
may also have you company logo.

15. Sponsorship Car Design
This is a blank template for a legends car with almost exact measurements. For the final design we would like your input in order to meet your expectations and to allow maximum exposure for your company.

16. Contact Information
If you would like to discuss a more specific sponsorship opportunity or to gain more information about our program, we welcome the opportunity to meet with you. We also encourage you to visit our website at
Please feel free to contact Burt Spillers at , or . We look forward to hearing from you, and getting the chance to work with you in the future.