1. User Segmentation and Targeted Push Notifications for UWP apps
Microsoft Build 2016
5/10/2019 4:31 PM
User Segmentation and Targeted Push Notifications for UWP apps
Yamil Hernandez Saa
Sr Program Manager, Windows Dev Center
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Common Scenarios Ask engaged users to rate your app
5/10/2019 4:31 PM
Common Scenarios
Ask engaged users to rate your app
Cross-promote your apps to boost user acquisition
Promote your sales to boost user engagement
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. How does it work? Segment your user base \ Targeted notifications
5/10/2019 4:31 PM
How does it work?
Segment your user base \
Usage
Revenue
Demographic
Targeted notifications
Measure impact
Time
90% delivery rate
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. 5/10/2019 4:31 PM
What about coding?
Register a notification channel using the Microsoft Store Engagement SDK
public App() { …
//Register the notification channel with Dev Center
RegisterEngagementNotificationChannel(); }
private async void RegisterEngagementNotificationChannel()
await EngagementClient.RegisterNotificationChannelAsync();
Easy to integrate
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Demo: Sending notifications to segments of users
Microsoft Build 2016
5/10/2019 4:31 PM
Demo: Sending notifications to segments of users
Yamil Hernandez Saa
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Best Practices Don’t spam or be intrusive Be data-driven
5/10/2019 4:31 PM
Best Practices
Don’t spam or be intrusive
Make sure you share relevant information, at the right time and with the right audience
Be data-driven
Learn from the data and improve segments and messages to get better results
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Key Takeaways Easy to integrate Easy to use Easy to extend
5/10/2019 4:31 PM
Key Takeaways
Easy to integrate
Add a reference to Store Engagement SDK and register the notification channel
Easy to use
Simple Dev Center UI to create segments and notifications
Easy to extend
Easy to extend with custom in-app functionality
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Microsoft Build 2016
5/10/2019 4:31 PM
Call to Action
Click on Push Notifications in Windows Dev Center to get started.
Download the Microsoft Store Engagement SDK:
Re-visit Build on Channel 9.
Continue your education at Microsoft Virtual Academy online.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. 5/10/2019 4:31 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.